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Join EFAP Cérémonie de Remise de Diplômes de l'EFAP Lyon - Promotion 2015
M. Michael Peters, Président du Directoire d'Euronews a parrainé la cérémonie 2015 des remises des diplômes, de l'EFAP Lyon aux Terrasses du Parc, en présence de Mme Emmanuelle BARUCH, Directrice du développement et de la communication du Groupe EDH (EFAP, ICART et EFJ) et de la Direction de l'EFAP Lyon.
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The EFAP Alumni Network: a community that supports your journey
In communication and marketing careers, networking truly matters. The EFAP Alumni platform enables graduates to stay connected, exchange with peers across different cohorts, and seize professional opportunities at key moments in their journey.
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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