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Join EFAP Cérémonie de Remise de Diplômes de l'EFAP Lyon - Promotion 2015
M. Michael Peters, Président du Directoire d'Euronews a parrainé la cérémonie 2015 des remises des diplômes, de l'EFAP Lyon aux Terrasses du Parc, en présence de Mme Emmanuelle BARUCH, Directrice du développement et de la communication du Groupe EDH (EFAP, ICART et EFJ) et de la Direction de l'EFAP Lyon.
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Étudier la communication à l'international : cap sur l'Australie avec Matea
Studying on the other side of the world is a major opportunity for any aspiring communications professional. As an international communications school, EFAP encourages its students to step outside their comfort zone to broaden their perspective on the field. Today, we meet Matea de Medeiros, a fourth-year student at EFAP Paris, who chose the Gold Coast campus in Australia for her exchange semester.
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Work-study at EFAP: Noémy’s experience as a Community Manager at Bouygues
Work-study programs offer EFAP students the opportunity to immerse themselves in the professional world from their 4th year while continuing their studies. This is the case for Noémy Kra, a 4th-year student in the Specialized MBA in Digital Marketing & Business, who shares her enriching experience as a Community Manager at Bouygues Bâtiment Nord-Est.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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