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Join EFAP EFAP Alumni : Responsable Relations Presse - France 24
Rencontre avec Mattia ATMOUN, Responsable Relations Presse chez France 24 et diplômé de l'école de communication EFAP, Promotion 2014.
Embauché à l'issue de son stage au sein de la chaîne française d'information internationale, il a désormais pour mission de la valoriser de faire connaître ses programmes au plus grand nombres.
Pour cela, il est en charge de l'envoi de communiqués de presse ou de l'organisation d'interviews et conférences de presse.
Il a choisi d'intégrer notre école de communication pour trois raisons : le réseau des anciens élèves, la notoriété auprès des entreprises et des professeurs reconnus dans le milieu de la communication.
" L'EFAP m'a donné encore plus envie de me consacrer aux métiers de la communication. "
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Create, coordinate, vibrate: Matea and her immersive internship at NRJ Global
Now in her fourth year at EFAP, Matea has already explored a wide range of creative industries—from fashion and music to audiovisual production and live events. Today, as a Communication and PR Officer at NRJ Global, she looks back on a journey enriched by meaningful connections, boundless curiosity, and a deep-rooted passion for media and music.
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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Sport Business and Communication: What Opportunities After the 2024 Olympic Games?
It’s undeniable, the Paris 2024 Olympic and Paralympic Games offered France an exceptional showcase! Beyond athletic performance, these Games highlighted an entire sports economy that is creative, innovative, and deeply rooted in communication.But what if this momentum is only just beginning? Between Olympic legacy, digital transformation, and major upcoming events, Sport Business is emerging as one of the most promising sectors for graduates of a Master’s or MBA in Communication.Let’s step into this new era, where sport and communication are reshaping the landscape of a rapidly evolving industry.
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