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Join EFAP EFAP Alumni : Responsable Relations Presse - France 24
Rencontre avec Mattia ATMOUN, Responsable Relations Presse chez France 24 et diplômé de l'école de communication EFAP, Promotion 2014.
Embauché à l'issue de son stage au sein de la chaîne française d'information internationale, il a désormais pour mission de la valoriser de faire connaître ses programmes au plus grand nombres.
Pour cela, il est en charge de l'envoi de communiqués de presse ou de l'organisation d'interviews et conférences de presse.
Il a choisi d'intégrer notre école de communication pour trois raisons : le réseau des anciens élèves, la notoriété auprès des entreprises et des professeurs reconnus dans le milieu de la communication.
" L'EFAP m'a donné encore plus envie de me consacrer aux métiers de la communication. "
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Living Series Mania from the inside: immersion in Community Management
Participating in an international festival while developing digital communication skills: this is exactly what two EFAP students experienced as Community Managers at the Series Mania festival. A hands-on, professional, and strategic experience at the heart of a major event in the audiovisual world.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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From EFAP to Fred & Farid: Becomin an Award-winning Copywriter
A graduate of EFAP in 2018, Édouard Delcour is now a copywriter at the agency Fred & Farid in Paris. At the heart of advertising creation, he develops campaigns for brands such as Pathé, Prime Video, Budweiser and Orangina. Combining creativity, teamwork and strategic thinking, he shares his journey and his daily work in one of the most creative professions in communication.
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