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Join EFAP EFAP Alumni : Responsable Relations Presse - France 24
Rencontre avec Mattia ATMOUN, Responsable Relations Presse chez France 24 et diplômé de l'école de communication EFAP, Promotion 2014.
Embauché à l'issue de son stage au sein de la chaîne française d'information internationale, il a désormais pour mission de la valoriser de faire connaître ses programmes au plus grand nombres.
Pour cela, il est en charge de l'envoi de communiqués de presse ou de l'organisation d'interviews et conférences de presse.
Il a choisi d'intégrer notre école de communication pour trois raisons : le réseau des anciens élèves, la notoriété auprès des entreprises et des professeurs reconnus dans le milieu de la communication.
" L'EFAP m'a donné encore plus envie de me consacrer aux métiers de la communication. "
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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Living Series Mania from the inside: immersion in Community Management
Participating in an international festival while developing digital communication skills: this is exactly what two EFAP students experienced as Community Managers at the Series Mania festival. A hands-on, professional, and strategic experience at the heart of a major event in the audiovisual world.
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The EFAP Paris Class of 2025 steps into the professional world
On Monday, March 30, 2026, the Théâtre du Châtelet hosted the graduation ceremony for the EFAP Paris Class of 2025. A moment that was both formal and celebratory, highlighted by the inspiring presence of Kelly Massol, patron of this edition. Blending pride, emotion, and celebration, the evening honored a generation ready to make its mark in the world of communication.
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