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Masterclass "Les tendances digitales" chez Microsoft France

 

La communauté du MBA Spécialisé Digital Marketing & Business #MBADMB a organisé son séminaire annuel #VisionaryDay en partenariat exclusif avec Microsoft. Les étudiants de l'école communication Paris, Lille Lyon et Bordeaux ont ainsi pu assister à de nombreuses conférences en présence de nombreuses personnalités du monde du digital et du e-business. 

Au programme :

  • Les tendances du Marketing Digital avec Sébastien Imbert, Chief Digital Marketing Officer de Microsoft
  • Les nouveautés annoncées lors du Consumer Electronic Show (CES) de Las Vegas avec Emmanuel Vivier, co-fondateur du HUB Institute
  • La transformation digitale à la SNCF avec David Leborgne, Chief Digital Officer de la SNCF
  • Comment devenir un Manager Digital avec Gilles Wybo, Rédacteur en Chef de Stratégies

 

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EFAP News - The EFAP Paris Class of 2025 steps into the professional world Play

The EFAP Paris Class of 2025 steps into the professional world

On Monday, March 30, 2026, the Théâtre du Châtelet hosted the graduation ceremony for the EFAP Paris Class of 2025. A moment that was both formal and celebratory, highlighted by the inspiring presence of Kelly Massol, patron of this edition. Blending pride, emotion, and celebration, the evening honored a generation ready to make its mark in the world of communication.

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EFAP News - EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity

EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity

How can we raise awareness about hyperconnectivity without stigmatizing digital habits? As part of the #ForANewBusinessSoul hackathon organized with Canary Call, students from EFAP’s Specialized MBAs in Digital Marketing & Business and CSR Communication & Sustainable Development developed concrete solutions around the OFF February movement, an initiative encouraging people to rethink their relationship with social media.

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EFAP News - Why the human element remains at the heart of events: an interview with Nunzia Passacantando

Why the human element remains at the heart of events: an interview with Nunzia Passacantando

Event management is much more than a matter of logistics: it is a deeply human profession built on emotion, relationships, and the alignment of objectives. An interview with Nunzia Passacantando, Director of the Specialized MBA in Communication & Event Management, who shares her vision of the industry: while AI is establishing itself as a valuable ally for optimizing operational tasks, discover why relational intelligence and customer experience remain the vital, non-automatable cornerstones of this profession.

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