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Join EFAP EFAP Cannes - Stage à la Sélection officielle "Un Certain Regard"
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Star Academy: Behind-the-Scenes Immersion for EFAP Students
On November 14, 30 EFAP students had the unique opportunity to attend the live recording of a Star Academy prime-time show. A valuable experience that allowed them to explore the inner workings of a major TV production and observe communication, production, and stage direction professionals in action, live.
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From EFAP Lyon to Entrepreneurship: Moro, the Agency Bringing Fresh Energy to Culinary Communication
With Moro, their communication agency dedicated to gastronomy, Alizée and Léa embody a new generation of EFAP-trained communicators, combining expertise, boldness, and energy. They look back on their journey and the origins of their project!
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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