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Join EFAP L'EFAP Partenaire du salon Vinexpo Bordeaux 2017 !
En plein coeur de la salle de presse et en relation avec les plus grands médias internationaux (The NY Times, Vogue, The Guardian), les étudiants de l'EFAP ont passé 4 jours d'effervescence et de rencontres autour des vins et spiritueux du monde...
Encadrés par Anne Cusson, Directrice de la Communication de Vinexpo, ils ont pu découvrir les coulisses de cet événement destiné et réservé à tous les professionnels du vin qui a réunit plus de 2 300 exposants venus de plus de 140 pays du monde entier !
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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Project-based learning, public speaking and impact: why public speaking is central at EFAP
What if public speaking were one of the most strategic skills in communication careers? At EFAP, public speaking and interpersonal communication play a central role in the teaching approach. In this interview, Frédérique Maupu-Flament, a lecturer at EFAP, shares her perspective and approach.
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Communication Careers in 2026
The communication sector is evolving rapidly, and certain professions are particularly sought after by recruiters. With the rise of digital technologies, the growing influence of social media, and increasing environmental concerns, communication careers are undergoing major transformations.Here are five careers offering exciting professional opportunities in 2026.
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