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Join EFAP L'EFAP Partenaire du salon Vinexpo Bordeaux 2017 !
En plein coeur de la salle de presse et en relation avec les plus grands médias internationaux (The NY Times, Vogue, The Guardian), les étudiants de l'EFAP ont passé 4 jours d'effervescence et de rencontres autour des vins et spiritueux du monde...
Encadrés par Anne Cusson, Directrice de la Communication de Vinexpo, ils ont pu découvrir les coulisses de cet événement destiné et réservé à tous les professionnels du vin qui a réunit plus de 2 300 exposants venus de plus de 140 pays du monde entier !
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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Work-study at EFAP: Noémy’s experience as a Community Manager at Bouygues
Work-study programs offer EFAP students the opportunity to immerse themselves in the professional world from their 4th year while continuing their studies. This is the case for Noémy Kra, a 4th-year student in the Specialized MBA in Digital Marketing & Business, who shares her enriching experience as a Community Manager at Bouygues Bâtiment Nord-Est.
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The EFAP Paris Class of 2025 steps into the professional world
On Monday, March 30, 2026, the Théâtre du Châtelet hosted the graduation ceremony for the EFAP Paris Class of 2025. A moment that was both formal and celebratory, highlighted by the inspiring presence of Kelly Massol, patron of this edition. Blending pride, emotion, and celebration, the evening honored a generation ready to make its mark in the world of communication.
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