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Join EFAP L'EFAP Partenaire du salon Vinexpo Bordeaux 2017 !
En plein coeur de la salle de presse et en relation avec les plus grands médias internationaux (The NY Times, Vogue, The Guardian), les étudiants de l'EFAP ont passé 4 jours d'effervescence et de rencontres autour des vins et spiritueux du monde...
Encadrés par Anne Cusson, Directrice de la Communication de Vinexpo, ils ont pu découvrir les coulisses de cet événement destiné et réservé à tous les professionnels du vin qui a réunit plus de 2 300 exposants venus de plus de 140 pays du monde entier !
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!
Once again, the EFAP Lyon campus confirms its excellence in the field of communication by winning two prestigious awards at the 2026 edition of the Our(s) de la Com. Our students from the Specialized MBA in Creative & Advertising Strategies distinguished themselves by winning a gold medal and a silver medal for their creative and strategic work in support of a cause close to their hearts: the fight against cancer.
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