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High-level internship: how Ombeline joined the Élysée’s event management department
From EFAP Lyon School of Communication to the reception rooms of the Élysée, sometimes it takes just one phone call, the one that enabled Ombeline to join the French Presidency for an internship in event communication. Between rigor, coordination and large-scale projects, she shares with us a professional journey that is as demanding as it is unforgettable!
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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Nonprofit communication and the social and solidarity economy: giving meaning to communication
In the face of today’s major social and environmental challenges, communication is no longer limited to promoting a brand or a product. Within the nonprofit sector and the social and solidarity economy (SSE), it has become a powerful lever for engagement, mobilization, and social transformation. Meet Lucie, an alumna of EFAP Bordeaux and founder of a communications agency dedicated to the social and solidarity economy.
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