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Join EFAP L'EFAP Summer Academy à New York : L'American Experience !
En partenariat avec la prestigieuse université New York Institute of Technologie (NYIT), ce programme est une opportunité unique d'allier apprentissage de l'anglais et enrichissement personnel.
Ce programme est proposé à tous les étudiants de l'EFAP, dès la 1e année et tout au long de leur cursus, mais également aux étudiants non Efapiens / internationaux.
SAVE THE DATE POUR 2018 - 2 ou 4 semaines au choix :
Dates - Programme de deux semaines :
- Du 8 au 19 juillet 2018
- Du 22 juillet au 3 août 2018
Dates - Programme de quatre semaines :
Du 8 juillet au 3 août 2018
Envie de découvrir et de vous dépasser, contactez :
international@efap.com / pchaban@nyit.edu
Retrouvez toutes les informations sur la Summer Academy de l'EFAP
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Étudier la communication à l'international : cap sur l'Australie avec Matea
Studying on the other side of the world is a major opportunity for any aspiring communications professional. As an international communications school, EFAP encourages its students to step outside their comfort zone to broaden their perspective on the field. Today, we meet Matea de Medeiros, a fourth-year student at EFAP Paris, who chose the Gold Coast campus in Australia for her exchange semester.
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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