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Join EFAP Mounir MAHJOUBI, parrain de la promotion 2017 de l'EFAP Paris
Une soirée riche en retrouvailles, émotion et célébration pour les jeunes diplômés de l'EFAP, entourés de leurs parents, famille et amis.
“Engagez-vous ! Entre performance et humanité, dépassez-vous ! Soyez présents pour les autres. Vous transformerez le monde autour de vous. Vous y êtes prêts. Nous serons là pour vous y aider." - Monsieur Mounir MAHJOUBI, Secrétaire d'État en charge du Numérique.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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The EFAP Paris Class of 2025 steps into the professional world
On Monday, March 30, 2026, the Théâtre du Châtelet hosted the graduation ceremony for the EFAP Paris Class of 2025. A moment that was both formal and celebratory, highlighted by the inspiring presence of Kelly Massol, patron of this edition. Blending pride, emotion, and celebration, the evening honored a generation ready to make its mark in the world of communication.
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Communication apprenticeship: train at EFAP from your fourth year onward
The apprenticeship program at EFAP enables students to combine a communication degree with hands-on professional experience in a company. Available from the fourth year onward, across our 10 campuses in France, it allows students to earn a recognized diploma while gaining concrete, paid work experience. A format particularly well suited to careers in communication, marketing, media and event management.
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