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Une conférence intitulée “De l'insolence à la référence" lors de laquelle Fabrice BROVELLI est venu parler aux étudiants de l'EFAP d'irrévérence créative!
Élue en France, agence la plus créative de l'année treize fois depuis sa création, BETC est aujourd'hui classée durablement par le Gunn (organisme de référence des prix internationaux) parmi les meilleures agences du monde. C'est le premier pôle stratégique et créatif du réseau Havas.
Fabrice BROVELLI est le papa punk des pubs qui ont bercées les années 2000! Il a eu l'idée d'intégrer Chemical Brothers à la publicité Air France en 1999, et celle d'Evian, des bébés qui chantent « We will rock you"!
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Series Mania 2026: Our Selection of Must-Watch Series
World premieres, highly anticipated series, discoveries from around the globe… Series Mania 2026 is once again shaping up to be unmissable. Between thrills, emotions, and bold concepts, some productions are set to generate serious buzz. Here is our selection of the series you absolutely shouldn’t miss this year.
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Valentine’s Day 2026: How Brands Are Reinventing Love
Valentine’s Day 2026 has established itself as a strategic opportunity for brands to engage in creative, inclusive and original ways. At this time of year, advertising campaigns are no longer limited to selling a product — they aim to deliver an experience, an emotion, or even a message of inclusion.Many brands have skillfully combined humor, well-being and engagement, creating messages that resonate with today’s societal concerns while capitalizing on specific products or unique experiences.
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How the Super Bowl Has Become a Global Marketing Phenomenon for Brands
Spectacular ads, highly anticipated movie trailers, a halftime show with cultural impact… Every year, the Super Bowl goes far beyond the realm of sport to become a global marketing event. How do brands, studios and artists turn this game into a massive communication platform? A closer look at an unmissable moment where advertising, culture and strategy come together.
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