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EFAP Alumni : Group Communications & Public Relations Manager chez Webedia

 

Johann est notamment en charge de la définition du plan de communication du Groupe et de ses différentes marques/médias, de la définition de la stratégie de Relations Publiques pour l'ensemble des entités du groupe, du développement et de la mise en place de la communication interne du Groupe.

Des compétences variées, acquises au sein de notre formation communication, qu'il met en oeuvre au quotidien telles que le pilotage des relations médias / relations presse et relations publiques, social media, événementiel, gestion de projets, communication interne, communication marque employeur, ...

Johann a travaillé pendant de nombreuses années au sein du Groupe TF1 où il était jusqu’en 2014 Responsable des Relations Publiques et Evénements.

 

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EFAP News - French Tech Lille x EFAP: A Partnership Connecting Education, Innovation, and Talent

French Tech Lille x EFAP: A Partnership Connecting Education, Innovation, and Talent

French Tech Lille and EFAP are formalizing a partnership designed to bring young talent closer to the region’s most innovative companies. This collaboration sits at the crossroads of education, entrepreneurship, and innovation, with a shared ambition: to prepare the communicators of tomorrow for the challenges of a globalized world.

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EFAP News - Create, coordinate, vibrate: Matea and her immersive internship at NRJ Global Play

Create, coordinate, vibrate: Matea and her immersive internship at NRJ Global

Now in her fourth year at EFAP, Matea has already explored a wide range of creative industries—from fashion and music to audiovisual production and live events. Today, as a Communication and PR Officer at NRJ Global, she looks back on a journey enriched by meaningful connections, boundless curiosity, and a deep-rooted passion for media and music.

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EFAP News - Why Intermarché’s advertising is a hit (and what it says about today’s marketing) Play

Why Intermarché’s advertising is a hit (and what it says about today’s marketing)

For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.

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