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Join EFAP EFAP Alumni : Group Communications & Public Relations Manager chez Webedia
Johann est notamment en charge de la définition du plan de communication du Groupe et de ses différentes marques/médias, de la définition de la stratégie de Relations Publiques pour l'ensemble des entités du groupe, du développement et de la mise en place de la communication interne du Groupe.
Des compétences variées, acquises au sein de notre formation communication, qu'il met en oeuvre au quotidien telles que le pilotage des relations médias / relations presse et relations publiques, social media, événementiel, gestion de projets, communication interne, communication marque employeur, ...
Johann a travaillé pendant de nombreuses années au sein du Groupe TF1 où il était jusqu’en 2014 Responsable des Relations Publiques et Evénements.
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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David Regnier: Event management is about anticipating trends and confidently standing by your ideas
A graduate of EFAP Lille (Class of 2002), David Regnier is now Head of the Event Management Department for the City of Paris. After a rich career spanning communication, culture, and diplomacy, he shares his experience and vision of a rapidly evolving industry — along with the values he passes on to EFAP students, where he has been teaching Geopolitics of Event Management for the past two years.
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EFAP Launches Its Podcast: Giving a Voice to the Future of Communication
EFAP has launched its brand-new podcast, hosted by Steve Dias Pedro, a student in the MBA Digital Marketing & Business program. This new format aims to bridge generations, explore inspiring career paths, and spark conversations about today’s major communication challenges.
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