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EFAP Alumni : Group Communications & Public Relations Manager chez Webedia

 

Johann est notamment en charge de la définition du plan de communication du Groupe et de ses différentes marques/médias, de la définition de la stratégie de Relations Publiques pour l'ensemble des entités du groupe, du développement et de la mise en place de la communication interne du Groupe.

Des compétences variées, acquises au sein de notre formation communication, qu'il met en oeuvre au quotidien telles que le pilotage des relations médias / relations presse et relations publiques, social media, événementiel, gestion de projets, communication interne, communication marque employeur, ...

Johann a travaillé pendant de nombreuses années au sein du Groupe TF1 où il était jusqu’en 2014 Responsable des Relations Publiques et Evénements.

 

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EFAP News - Influence Marketing: Why Influencers Have Become Essential in Communication

Influence Marketing: Why Influencers Have Become Essential in Communication

Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.

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EFAP News - EFAP, the School of Communication: What Awaits You in 2025

EFAP, the School of Communication: What Awaits You in 2025

Looking to join a renowned communication school focused on career readiness? At EFAP, the 2025 academic year kicks off with a dynamic program featuring hands-on projects, professional networking opportunities, and specializations that reflect today’s market needs — brand content, influence, digital, event management, and audiovisual production.The goal: to boost your employability through a career-oriented approach, internships, and an international perspective.

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EFAP News - GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event

GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event

The GP Explorer returns for a final edition that already promises to be historic. This project, launched by Squeezie, turned a simple idea — having content creators race on a professional circuit — into an event followed by millions of viewers. But beyond the spectacle and record-breaking audiences, the GP Explorer is above all the result of a massive communication effort behind the scenes. Here’s a closer look at the many roles and skills that made it all possible!

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