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Join EFAP Partage d'expérience : Stage "Marketing Digital" - DJ Paragon
Une expérience très enrichissante qui a permis à Juliette, étudiante à l'école de communication EFAP, d'allier l'univers de la communication et du marketing, ainsi que sa passion pour la musique !
Guillaume Lujan, alias Paragon, lui a confié pendant ces 4 mois des missions de communication globales très variées afin de développer tous les supports nécessaires à sa promotion !
Des réseaux sociaux à l'organisation de son nouveau clip, Juliette a pu mettre en pratique tous les enseignements acquis au sein de sa formation en communication.
Découvrez le nouveau clip du DJ Paragon :
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Luxury Communication: The Inspiring Journey of Hugo Di Domenica, PR Celebrity Coordinator at Louis Vuitton
Between communication, fashion, and influence, the luxury sector demands a unique combination of creativity, discipline, and attention to detail. Through the inspiring journey of Hugo Di Domenica, EFAP graduate and now PR Celebrity Coordinator at Louis Vuitton, this article reveals the behind-the-scenes world of luxury communication and the reality of professions undergoing rapid transformation.
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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Charity and Event Management: Why Social Impact Is Now a Must-Have in Communication
In a landscape where events and communications are expected to prove their usefulness, charitable initiatives have emerged as a powerful driver of engagement. Flagship moments like the Téléthon, Octobre Rose, and ZEvent show that a solidarity-based strategy can simultaneously mobilize communities, generate visibility, and deliver measurable impact (donations, volunteering, awareness). Beyond the “PR stunt,” these initiatives demand coherence, transparency, and environmental responsibility—skills that sit at the heart of EFAP’s programs.
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