Etude de cas "Kusmi Tea" : défi relevé avec brio !
Rappel du Brief :
- Annonceur : Kusmi Tea
- Commande : une affiche à forte valeur ajoutée graphique, travail à rendre sur un A4 portrait à 300 pixels/pouce de résolution.
Les mélanges de thés Kusmi, qu'il soient fruités, fleuris, doux, forts, exotiques...nous font voyager dans une expérience sensorielle (visuelle, gustative et olfactive)
Un voyage ou une expérience dans les émotions & les sensations...
- L'objectif de cet exercice de fin de 1er trimestre était triple :
1) Pratiquer l'outil photoshop
2) Composer une image
3) Créer un rapport texte / image cohérent et pertinent.
- Un défi relevé haut la main par nos étudiants qui nous ont bluffés par leur créativité et la qualité des affiches rendues.
En images, quelques-unes des meilleures réalisations des étudiants de l'EFAP

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