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Join EFAP EFAP Partenaire du colloque de l'IAB France 2015
Organisé jeudi 26 novembre dernier au Palais Brongniart, cet événement orienté #SoSmart fût riche en informations autour de sujets digitaux innovants.
Accueil participants, Community Management du compte twitter et pilotage des personnalités VIP, telles furent les différentes missions que les étudiants ont pu réaliser dans le cadre de ce rendez-vous incontournable de la publicité digitale.
Une visibilité du MBA Spécialisé garanti pour leurs stages et leurs projets professionnels !
Ce partenariat exclusif s'inscrit dans la démarche professionnalisante du MBA Spécialisé avec 6 grandes associations interprofessionnelles (ACSEL, FEVA, MMAfrance, UDA et SNCD).
Découvrez les interviews exclusives des intervenants suivants :
- David Lacombled, Président du conseil d'administration de l'IAB France,
- Nick Leeder, Directeur Général de Google France,
- Amine Melouk, Vice President, Brand advertising Europe chez InMobi
- Vincent Montet, Directeur du MBA Spécialisé Digital Marketing & Business, Directeur de la stratégie digitale du Groupe EDH
Retrouvez l'article "Le mobile, une nouvelle ère" écrit par une étudiante sur le blog #MBADMB
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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Journée Agences Ouvertes 2026: An Immersion into the World of Communication Agencies
The Journée Agences Ouvertes (JAO) returns in 2026 for its 15th edition. Advertising, media, and public relations agencies opened their doors to thousands of future talents, offering students an immersive exploration of the world of communication. Through conferences, practical workshops, and meetings with industry professionals, this event provided a unique opportunity to discover the professions and challenges of the sector.
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