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Join EFAP Le déroulé d'une étude de cas
Une étude de cas, c'est un client (une entreprise, une collectivité, une association, une fédération...) qui formule une demande de communication à l'EFAP. À l'issue de ce briefing, chaque groupe retrouve son coach et débute les recherches qui le mèneront quelques jours plus tard à une présentation orale devant ce même client. Cette préconisation fera pour les étudiants l'objet d'une notation à fort coefficient et leur permettra d'être dans les conditions réelles du monde professionnel.
Notre client est une Technopôle aquitaine, spécialisée dans l'agro-alimentaire. Il s'agit de l'Agropole, dont le directeur de la communication Jean-François Runel-Belliard est venu personnellement présenter son cas de communication aux étudiants de l'EFAP Bordeaux. L'objectif : accroitre et développer la notoriété de l'Agropole au plan national.
Nous sommes alors le lundi 19 mars 2007, l'horloge affiche 10 heures et pour l'instant, nul ne sait ce qui l'attend. Ce que chacun sait en revanche, c'est que le jeudi 5 avril prochain, tous devront être prêts pour le verdict final.
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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Charity and Event Management: Why Social Impact Is Now a Must-Have in Communication
In a landscape where events and communications are expected to prove their usefulness, charitable initiatives have emerged as a powerful driver of engagement. Flagship moments like the Téléthon, Octobre Rose, and ZEvent show that a solidarity-based strategy can simultaneously mobilize communities, generate visibility, and deliver measurable impact (donations, volunteering, awareness). Beyond the “PR stunt,” these initiatives demand coherence, transparency, and environmental responsibility—skills that sit at the heart of EFAP’s programs.
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Sport Business and Communication: What Opportunities After the 2024 Olympic Games?
It’s undeniable, the Paris 2024 Olympic and Paralympic Games offered France an exceptional showcase! Beyond athletic performance, these Games highlighted an entire sports economy that is creative, innovative, and deeply rooted in communication.But what if this momentum is only just beginning? Between Olympic legacy, digital transformation, and major upcoming events, Sport Business is emerging as one of the most promising sectors for graduates of a Master’s or MBA in Communication.Let’s step into this new era, where sport and communication are reshaping the landscape of a rapidly evolving industry.
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