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Join EFAP EFAP Alumni : Directeur Général - RTLnet
Initiateur du programme "Digital Renaissance" mené depuis 2013, visant à accompagner la transformation digitale des marques RTL, RTL2, FUN RADIO et GIRLS.
Membre du Comité Exécutif du pôle Radio RTL.
Membre du GESTE, Groupement des éditeurs de services en ligne.
Membre du Comité Internet de Médiamétrie.
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Director of Marketing and Communications: the Career Path of Guillaume Payen, EFAP Alumnus
What steps lead to executive roles in marketing and communications? From hands-on experience to strategic leadership, Guillaume Payen, Executive Director of Sales and Marketing at Atol, looks back on the key stages of his career and the lessons learned from his education at EFAP.
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EFAP, a communication school closely connected to luxury fashion houses
Training future luxury communication experts requires far more than theoretical teaching. At EFAP, learning is rooted in immersion and direct exposure to the standards of leading luxury Houses. Through a strategic challenge conducted in collaboration with Christian Dior Couture, fifth-year students experienced first-hand the real demands of brand strategy in the world of luxury.
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Study Communication Internationally with EFAP
Studying communication internationally with EFAP means preparing to thrive in a globalized world where communication challenges go beyond borders. For over 60 years, EFAP has been training professionals capable of understanding and analyzing brands, media, and cultures on a global scale. With a solid academic and professional network, the school offers its students numerous international opportunities, including campuses abroad, university partnerships, and double degrees. Internationalization is at the heart of EFAP’s curriculum, ensuring a comprehensive education tailored to the challenges of a constantly evolving market.
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