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Press relations at festivals: an immersion behind the scenes of Séries Mania
Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.
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Work-study in communication: Zahra’s testimonial, Digital Experience Assistant at Barilla
A work-study program in communication allows students to gain concrete professional experience while continuing their studies. At EFAP, this format, accessible from the 4th year, immerses students in the realities of the industry. In this article, Zahra, a student in the Specialized MBA in Digital Marketing & Business on a work-study program, shares her experience at Barilla Group, where she works on strategic digital challenges.
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EFAP ⎮ Big Battle 2026 x Parc Astérix
Dive into the heart of EFAP's 2026 Big Battle! This year, 900 third-year students across 8 campuses had just two weeks to tackle an XXL challenge launched by a entertainment giant: Parc Astérix. Between adrenaline, strategy, and stress management, discover how this unique hackathon is shaking up the rules of communication training. May the best agency win!
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