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Charity and Event Management: Why Social Impact Is Now a Must-Have in Communication
In a landscape where events and communications are expected to prove their usefulness, charitable initiatives have emerged as a powerful driver of engagement. Flagship moments like the Téléthon, Octobre Rose, and ZEvent show that a solidarity-based strategy can simultaneously mobilize communities, generate visibility, and deliver measurable impact (donations, volunteering, awareness). Beyond the “PR stunt,” these initiatives demand coherence, transparency, and environmental responsibility—skills that sit at the heart of EFAP’s programs.
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GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event
The GP Explorer returns for a final edition that already promises to be historic. This project, launched by Squeezie, turned a simple idea — having content creators race on a professional circuit — into an event followed by millions of viewers. But beyond the spectacle and record-breaking audiences, the GP Explorer is above all the result of a massive communication effort behind the scenes. Here’s a closer look at the many roles and skills that made it all possible!
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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