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Join EFAP EFAP Alumni : Digital & Customer Engagement Marketing VP - Orange
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L’EFAP confirme son excellence dans le classement Eduniversal 2026
The Eduniversal 2026 ranking, a true reference in the higher education landscape, once again highlights the quality of the EFAP Grande École Communication Program. Ranked 3rd nationally in the Communication & Media (Bac+3 and Bac+5 PGE) category, our program solidifies its position as a leader among the best programs in the sector.
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From EFAP Lyon to Entrepreneurship: Moro, the Agency Bringing Fresh Energy to Culinary Communication
With Moro, their communication agency dedicated to gastronomy, Alizée and Léa embody a new generation of EFAP-trained communicators, combining expertise, boldness, and energy. They look back on their journey and the origins of their project!
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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