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Join EFAP Messika à l'EFAP pour une conférence exceptionnelle !
Organisée par l'ecole de communication EFAP, cette conférence exceptionnelle recevait deux personnalités du monde de la joaillerie : Valérie MESSIKA, Fondatrice et Directrice Artistique de MESSIKA Joaillerie et Jean-Baptiste SASSINE, General Manager de MESSIKA Joaillerie.
Au cours de cette conférence exclusive à l'école de communication EFAP, ils ont abordé la naissance de la marque MESSIKA, son évolution, les nouveautés mais aussi quelques anecdotes comme le buzz autour de Beyoncé portant la bague Glam'Azone lors de sa dernière escapade à Paris.
Cette conférence était introduite par Isabelle HOSSENLOPP, journaliste, ancienne Directrice Marketing de Chanel Joaillerie et spécialiste du “story telling" des grandes marques de joaillerie comme Cartier, Van Cleef & Arpel et Chanel. Isabelle HOSSENLOPP est également une des intervenantes du
MBA Spécialisé Communication et Stratégies du Luxe de l'EFAP.
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The EFAP Paris Class of 2025 steps into the professional world
On Monday, March 30, 2026, the Théâtre du Châtelet hosted the graduation ceremony for the EFAP Paris Class of 2025. A moment that was both formal and celebratory, highlighted by the inspiring presence of Kelly Massol, patron of this edition. Blending pride, emotion, and celebration, the evening honored a generation ready to make its mark in the world of communication.
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Press relations at festivals: an immersion behind the scenes of Séries Mania
Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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