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Join EFAP Compétition d'agences avec NRJ Active
Nos étudiants sont confrontés très tôt au regard critique de la profession, aux exigences des clients et à un travail en équipe dans le cadre de véritables compétitions entre agences de communication.
Dans ce cadre, les étudiants en 2e année de l'EFAP ont travaillé sur une compétition d'agences, en répondant à un “brief" proposé par NRJ Active, le nouveau portail de NRJ Global lancé en septembre 2016, site qui mise sur les affinités de la cible pour emmener les jeunes vers le monde du travail de façon ludique.
1 annonceur NRJ Active - 230 étudiants - 24 micro-agences - 1 challenge commun - 5 jours pour remporter la compétition. Des travaux de groupe, sessions de coaching et soutenances finales devant l'annonceur pour sélection l'équipe gagnante !
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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High-level internship: how Ombeline joined the Élysée’s event management department
From EFAP Lyon School of Communication to the reception rooms of the Élysée, sometimes it takes just one phone call, the one that enabled Ombeline to join the French Presidency for an internship in event communication. Between rigor, coordination and large-scale projects, she shares with us a professional journey that is as demanding as it is unforgettable!
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EFAP Brilliantly Honored at the 2025 INfluencia Grand Prix des Écoles
Designed to highlight institutions that innovate and reinvent their teaching methods, the INfluencia Grand Prix des Écoles offers a fresh perspective on today’s education: agile, immersive, and firmly rooted in professional realities. This year, EFAP stands out with five awards, confirming its position as a pioneering school.
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