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Join EFAP Remise de diplômes des MBA Spécialisés - Promotion 2014
Le Baptême de promotion des MBA Spécialisés EFAP, école de communication, a eu lieu le mercredi 1er avril 2015, dans les locaux de TF1.
M. Arnaud BOSOM, Directeur Général Adjoint des Relations Humaines et Organisation du Groupe TF1 et parrain de la promotion 2014 accueillait les diplômés et leur famille autour d'une cérémonie officielle de remise du parchemin...
Michel-Edouard LECLERC, Président Directeur Général du groupe de grande distribution E.Leclerc était présent dans l'amphithéâtre de TF1, venu applaudir Sofia Tsoukerman, diplômée du MBA Spécialisé Communication et Stratégie Digitale.
Arnaud BOSOM entouré de Michel Edouard LECLERC et de la direction de l'EFAP*
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GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event
The GP Explorer returns for a final edition that already promises to be historic. This project, launched by Squeezie, turned a simple idea — having content creators race on a professional circuit — into an event followed by millions of viewers. But beyond the spectacle and record-breaking audiences, the GP Explorer is above all the result of a massive communication effort behind the scenes. Here’s a closer look at the many roles and skills that made it all possible!
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Student Deals: The Must-Have Apps and Websites for a Smooth Start to the Year
The start of the academic year often means extra expenses — housing, transportation, food, and leisure. Luckily, there are plenty of great student deals to help you save money without missing out. Here’s a selection of the best apps and websites to start your year at EFAP (and beyond!) on the right foot — and on a smart budget.
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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