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Remise de diplômes des MBA Spécialisés - Promotion 2014

​Le Baptême de promotion des MBA Spécialisés EFAP, école de communication, a eu lieu le mercredi 1er avril 2015, dans les locaux de TF1.

M. Arnaud BOSOM, Directeur Général Adjoint des Relations Humaines et Organisation du Groupe TF1 et parrain de la promotion 2014 accueillait les diplômés et leur famille autour d'une cérémonie officielle de remise du parchemin...

Michel-Edouard LECLERC, Président Directeur Général du groupe de grande distribution E.Leclerc était présent dans l'amphithéâtre de TF1, venu applaudir Sofia Tsoukerman, diplômée du MBA Spécialisé Communication et Stratégie Digitale.
 

Michel-Edouard Leclerc école de communication EFAP

Arnaud BOSOM entouré de Michel Edouard LECLERC et de la direction de l'EFAP*

 

 

 

 

 

 

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EFAP News - GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event

GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event

The GP Explorer returns for a final edition that already promises to be historic. This project, launched by Squeezie, turned a simple idea — having content creators race on a professional circuit — into an event followed by millions of viewers. But beyond the spectacle and record-breaking audiences, the GP Explorer is above all the result of a massive communication effort behind the scenes. Here’s a closer look at the many roles and skills that made it all possible!

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EFAP News - Student Deals: The Must-Have Apps and Websites for a Smooth Start to the Year

Student Deals: The Must-Have Apps and Websites for a Smooth Start to the Year

The start of the academic year often means extra expenses — housing, transportation, food, and leisure. Luckily, there are plenty of great student deals to help you save money without missing out. Here’s a selection of the best apps and websites to start your year at EFAP (and beyond!) on the right foot — and on a smart budget.

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EFAP News - Influence Marketing: Why Influencers Have Become Essential in Communication

Influence Marketing: Why Influencers Have Become Essential in Communication

Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.

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