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Production d'une vidéo pour créer le buzz

Sur 17 vidéos produites, 4 ont été sélectionnées et 2 sont en compétition pour créer le buzz et remporter la victoire !

Les étudiants de l'EFAP, l'école de communication, n'ont pas démérité et se sont donnés à fond dans la créativité autour du thème imposé par leur intervenant : Comment créer un buzz ?

17 vidéos ont été produites et projetées devant un jury, 4 ont été sélectionnées puis 2 se sont distinguées et doivent être départagées par les internautes...

Le grand gagnant de cette compétition sera la vidéo qui sera la plus vue/likée sur Youtube et qui aura le plus de commentaires positifs. Ils ont 15 jours pour créer le buzz (#EFAP, #RestartEFAP)

Vidéo 1 : Quand les stars parlent de l' EFAP...
 

Vidéo 2 : “Le Mystère de l'EFAP"

 

 

 

 

 

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In the face of today’s major social and environmental challenges, communication is no longer limited to promoting a brand or a product. Within the nonprofit sector and the social and solidarity economy (SSE), it has become a powerful lever for engagement, mobilization, and social transformation. Meet Lucie, an alumna of EFAP Bordeaux and founder of a communications agency dedicated to the social and solidarity economy.

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For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.

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Since September 2025, the city of Nice has been home to a new space dedicated to creativity, innovation and careers in communication: EFAP Nice. With the opening of this campus, EFAP strengthens its presence on the French Riviera and offers students a communication school in Nice focused on the professional world, events, and the evolving challenges of the communication industry.

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