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Join EFAP Work-study at EFAP: Noémy’s experience as a Community Manager at Bouygues
Work-study programs offer EFAP students the opportunity to immerse themselves in the professional world from their 4th year while continuing their studies. This is the case for Noémy Kra, a 4th-year student in the Specialized MBA in Digital Marketing & Business, who shares her enriching experience as a Community Manager at Bouygues Bâtiment Nord-Est.
A dynamic and diverse daily life
As part of her work-study program, Noémy manages the social media for Bouygues Bâtiment. She juggles between content creation, managing social media, and overseeing communication projects. Her tasks allow her to put into practice the theoretical lessons from her studies at EFAP. "The work-study program at EFAP allowed me to combine theory and practice. What I learn in class, I apply directly in the company. It's really a plus," she explains.
Working within a large company like Bouygues Bâtiment allows her to experience the dynamic environment of the construction industry while being in charge of creative projects. Each day is marked by a variety of tasks, creating an environment that fosters the development of practical skills. "I start my day by checking my schedule to see if any shoots are planned and also schedule my social media posts," she shares.
Thanks to her work-study program, Noémy is immersed in a constantly evolving environment, which helps her gain autonomy and face real challenges while developing her professional skills.
From theoretical learning to hands-on experience
One of the great advantages of the work-study program at EFAP is the ability to acquire practical skills while following an in-depth academic training. Noémy, who is currently pursuing her MBA DMB (Digital Marketing & Business), is provided with a strategic perspective on digital marketing and social media communication. "The program helps me understand the stakes of both internal and external communication and prepares me for the challenges of digital marketing," she emphasizes.
Beyond the skills acquired, the work-study program allows Noémy to gain autonomy and improve in her field. "In a work-study program, we gain skills, become more autonomous, and gradually take on more responsibilities. It's an excellent way to prepare for the future," she concludes.
The work-study program at EFAP is a unique opportunity for students to gain significant experience while being supported in their academic journey. The theoretical lessons are reinforced by real-life situations, and students are prepared to face the challenges of the professional world with solid expertise.
If you want to join a program that combines practical and academic training, explore our communication and digital marketing programs and more at EFAP, and prepare to join one of the most dynamic sectors in the market.
THE MBA Specialized in
Digital Marketing & Business
The MBA Specialized in Digital Marketing & Business at EFAP prepares students and professionals for the challenges of digital transformation in businesses. Available in work-study (apprenticeship or professionalization contract), this program enables the acquisition of strategic expertise in digital marketing, data, e-commerce, social media, and technological innovation, while developing real professional experience.
Ranked n°1 in Paris in the Eduniversal 2026 ranking, the MBA DMB forms profiles capable of designing effective digital strategies, managing complex projects, and supporting organizations in their digital evolution.
Delivered in-person in Paris or 100% remotely, this program leads to the acquisition of the RNCP Level 7 (Bac+5) “Manager of Marketing and Digital Transformation” certification.
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