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Join EFAP Partage d'expérience : Stage "Assistante attachée de presse" - Pierre Hermé Paris
Intégrer l’EFAP en première année, c’est avoir l’opportunité d’effectuer 21 mois de stage sur l’ensemble de son cursus scolaire. Une chance d’intégrer des entreprises prestigieuses dans le secteur du luxe, comme l’a fait Anastacia, en stage chez Pierre Hermé Paris en tant qu’assistante attachée de presse.
Ses missions au sein de la Maison de haute pâtisserie française sont variées : préparation des interviews de Monsieur Hermé, création d’un communiqué de presse, contact avec les journalistes, organisation d’événements presse etc.
Pour mener à bien toutes ces missions, elle s’appuie sur les connaissances qu’elle a acquise au sein de l’école de communication EFAP.
"Grâce à la matière des relations presse qu’on apprend en 1e et 2e année à l’EFAP, j’ai pu avoir les premières bases des RP et aujourd’hui, c’est ce qui m’aide au quotidien ! "
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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Study Communication Internationally with EFAP
Studying communication internationally with EFAP means preparing to thrive in a globalized world where communication challenges go beyond borders. For over 60 years, EFAP has been training professionals capable of understanding and analyzing brands, media, and cultures on a global scale. With a solid academic and professional network, the school offers its students numerous international opportunities, including campuses abroad, university partnerships, and double degrees. Internationalization is at the heart of EFAP’s curriculum, ensuring a comprehensive education tailored to the challenges of a constantly evolving market.
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Press relations at festivals: an immersion behind the scenes of Séries Mania
Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.
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