Alternant chez L'Oréal, l'expérience de Clément

Étudiant en 5e année en formation communication, Clément est chargé de communication Omni Media au sein du Groupe L'Oréal.

Au quotidien, Clément est chargé de missions très variées autour :

Des Relations publiques,
Des Relations presse,
Des Relations d'influence,
De l'événementiel.

Cette alternance s'avère être une réelle opportunité pour Clément, car aujourd'hui il travaille pour de nombreuses marques comme Mugler, Prada, Azzaro, Valentino Beauty, aux univers très différents.

Sa dernière année d'études en tant qu'alternant chez L'Oréal, conforte son envie de travailler dans le domaine des cosmétiques. Il souhaiterait à la sortie de l'EFAP, occuper un poste de Chargé des Relations presse et Influence pour une marque de cosmétiques prestigieuse.

En savoir plus sur la Spécialisation "Luxury Communication & Strategies"

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EFAP News - Influence Marketing: Why Influencers Have Become Essential in Communication

Influence Marketing: Why Influencers Have Become Essential in Communication

Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.

EFAP News - GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event

GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event

The GP Explorer returns for a final edition that already promises to be historic. This project, launched by Squeezie, turned a simple idea — having content creators race on a professional circuit — into an event followed by millions of viewers. But beyond the spectacle and record-breaking audiences, the GP Explorer is above all the result of a massive communication effort behind the scenes. Here’s a closer look at the many roles and skills that made it all possible!

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