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Join EFAP Étude de cas "Hôtellerie de Luxe" pour un palace parisien
Les étudiants de notre formation luxe avaient pour mission de proposer une stratégie de communication créative pour accroître la visibilité du bar "Le Gaspard" et du restaurant contemporain "La Pagode de Cos" au sein du palace.
La recommandation de nos étudiants en communication a été de jouer sur la confidentialité de l'établissement et d'utiliser sur la grande porte rouge qui représente l'entrée de l'hôtel. Pour cela, ils ont créé un événement mystérieux pour des journalistes et le grand public afin d'attiser leur curiosité et de les inciter à venir découvrir le bar et le restaurant.
Comme toutes les autres études de cas proposées au long de notre formation luxe, cette battle a permis à nos étudiants de rencontrer des professionnels du milieu du luxe avec des problématiques concrètes et, plus particulièrement, de découvrir le milieu de l'hôtellerie de luxe.
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Why the human element remains at the heart of events: an interview with Nunzia Passacantando
Event management is much more than a matter of logistics: it is a deeply human profession built on emotion, relationships, and the alignment of objectives. An interview with Nunzia Passacantando, Director of the Specialized MBA in Communication & Event Management, who shares her vision of the industry: while AI is establishing itself as a valuable ally for optimizing operational tasks, discover why relational intelligence and customer experience remain the vital, non-automatable cornerstones of this profession.
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EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity
How can we raise awareness about hyperconnectivity without stigmatizing digital habits? As part of the #ForANewBusinessSoul hackathon organized with Canary Call, students from EFAP’s Specialized MBAs in Digital Marketing & Business and CSR Communication & Sustainable Development developed concrete solutions around the OFF February movement, an initiative encouraging people to rethink their relationship with social media.
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From EFAP to Sparks Agency: Two Alumni, Two Career Paths, One Shared Journey
Eight years after graduating from EFAP, Valentine Frydlender and Loann Greulich have reunited at Sparks, an agency specializing in public relations, image consulting, and talent management. During a masterclass held for EFAP students, they looked back on their career paths, their day-to-day work, and the skills that helped them build successful careers in the worlds of fashion, cinema, and communication.
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