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Join EFAP Étude de cas "Hôtellerie de Luxe" pour un palace parisien
Les étudiants de notre formation luxe avaient pour mission de proposer une stratégie de communication créative pour accroître la visibilité du bar "Le Gaspard" et du restaurant contemporain "La Pagode de Cos" au sein du palace.
La recommandation de nos étudiants en communication a été de jouer sur la confidentialité de l'établissement et d'utiliser sur la grande porte rouge qui représente l'entrée de l'hôtel. Pour cela, ils ont créé un événement mystérieux pour des journalistes et le grand public afin d'attiser leur curiosité et de les inciter à venir découvrir le bar et le restaurant.
Comme toutes les autres études de cas proposées au long de notre formation luxe, cette battle a permis à nos étudiants de rencontrer des professionnels du milieu du luxe avec des problématiques concrètes et, plus particulièrement, de découvrir le milieu de l'hôtellerie de luxe.
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The EFAP Alumni Network: a community that supports your journey
In communication and marketing careers, networking truly matters. The EFAP Alumni platform enables graduates to stay connected, exchange with peers across different cohorts, and seize professional opportunities at key moments in their journey.
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Living Series Mania from the inside: immersion in Community Management
Participating in an international festival while developing digital communication skills: this is exactly what two EFAP students experienced as Community Managers at the Series Mania festival. A hands-on, professional, and strategic experience at the heart of a major event in the audiovisual world.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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