#EFAPCANNES 2021 - Suivez les étudiants en direct de la Croisette !

Cannes accueille chaque année le gotha du cinéma mondial pour son fameux Festival. Et, comme tous les ans, les étudiants en formation communication de l’EFAP ont le privilège de pouvoir effectuer des stages hors du commun au cœur du Festival et ainsi vivre Cannes au côté des plus grands professionnels de la communication et du cinéma.

Cela fait plus de 50 ans que les étudiants de l'école de communication EFAP bénéficient de cette opportunité exceptionnelle. C’est grâce à l’énergie et la vision de deux hommes et une seule famille : Denis Huisman, fondateur de l’EFAP en 1961 et Georges Huisman, son père, l'un des créateurs du Festival de Cannes en 1939.

Suivez les aventures de nos Efapiens en live au cœur du Festival sur Instagram et Twitter avec le hashtag #EFAPCannes.

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EFAP News - EFAP Bordeaux students put their creativity at the service of plasma donation

EFAP Bordeaux students put their creativity at the service of plasma donation

At EFAP Bordeaux, learning happens through real-world experience. As part of their MBA in Strategic Communication & Marketing, students took on a major civic challenge: designing a communication campaign to encourage young people to donate plasma.

EFAP News - Influence Marketing: Why Influencers Have Become Essential in Communication

Influence Marketing: Why Influencers Have Become Essential in Communication

Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.

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