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Digital Battle Edition 2019 - Une semaine de compétition pour Radio Nova

 

Les étudiants des différents MBA Spécialisés de l'EFAP et de l'ICART ont été réunis pour travailler ensemble en mode "agence" sur une problématique de communication digitale pour Radio Nova. Répartis en équipes et accompagnés par des coaches, ils ont eu une semaine pour faire leurs recommandations.

> Leur mission : Aider la radio à toucher les 18-24 ans, tout en respectant leur coeur de cible.

Cette compétition unique a permis aux étudiants de notre école de communication de partager leurs compétences en communication digitale mais également en communication événementielle, en marketing, en relations médias, en production audiovisuelle ... Un véritable partage de connaissances qui leur a permis de faire des propositions audacieuses à leur client.

Félicitations aux gagnants !

 

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EFAP News - The Next Generation of Event Innovators at EFAP

The Next Generation of Event Innovators at EFAP

At EFAP, fourth-year students had the opportunity to put their event innovation skills into practice through a project directly inspired by the winners of Meet-in’s Grand Prix de l’Événementiel. This experience immersed them in the realities of the industry while showcasing their creativity through a variety of content formats.

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EFAP News - April Fool’s Day: When Brands Turn Humor into a Communication Strategy

April Fool’s Day: When Brands Turn Humor into a Communication Strategy

Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.

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EFAP News - Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!

Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!

Once again, the EFAP Lyon campus confirms its excellence in the field of communication by winning two prestigious awards at the 2026 edition of the Our(s) de la Com. Our students from the Specialized MBA in Creative & Advertising Strategies distinguished themselves by winning a gold medal and a silver medal for their creative and strategic work in support of a cause close to their hearts: the fight against cancer.

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