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Conception d'un défilé de mode avec Balenciaga

Une semaine en mode "agence" durant laquelle les étudiants de l'école de marketing de luxe ont travaillé sur tous les aspects d'organisation et de communication du défilé de mode : concept, scénographie, logistique ... mais également relations presse, guest-list, social media, ... 

A l'issue de cette semaine, ils ont présenté leurs recommandations au Responsable Événementiel et au Responsable Relations Presse de la maison Balenciaga. 

Retrouvez les 6 agences en image : 

Master luxe EFAP - Etude de cas pour Balenciaga Ecole de communication du luxe EFAP - Etude de cas Etude de cas pour Balenciaga - MBA Luxe de l'EFAP Master luxe de l'EFAP : une formation professionnelle La formation luxe de l'EFAP avec Balenciaga Master luxe de l'EFAP Paris - Etude de cas pour Balenciaga

 

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EFAP News - Charity and Event Management: Why Social Impact Is Now a Must-Have in Communication

Charity and Event Management: Why Social Impact Is Now a Must-Have in Communication

In a landscape where events and communications are expected to prove their usefulness, charitable initiatives have emerged as a powerful driver of engagement. Flagship moments like the Téléthon, Octobre Rose, and ZEvent show that a solidarity-based strategy can simultaneously mobilize communities, generate visibility, and deliver measurable impact (donations, volunteering, awareness). Beyond the “PR stunt,” these initiatives demand coherence, transparency, and environmental responsibility—skills that sit at the heart of EFAP’s programs.

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EFAP News - Maud, a student at EFAP Toulouse, currently interning at Halloween Agency

Maud, a student at EFAP Toulouse, currently interning at Halloween Agency

Working in a communication agency means living to the rhythm of ideas, projects, and campaigns coming to life. For EFAP students, it’s often the first step toward an exciting career at the heart of creativity and teamwork. In Toulouse, Maud, a student at EFAP, chose to complete her internship at Halloween Agency - an independent agency renowned for its innovative spirit and expertise in event management and field marketing. This immersion allowed her to experience the reality of a demanding, dynamic, and stimulating environment.

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EFAP News - Finding Your Path, Forging Your Own: Emma’s Story as an EFAP Graduate

Finding Your Path, Forging Your Own: Emma’s Story as an EFAP Graduate

At EFAP, every journey is unique. Emma’s story is a perfect example: from Madrid to television studios and eventually into entrepreneurship, she has built a career driven by curiosity, boldness, and the strength of the Alumni network. Her experience embodies the spirit of the school: supporting, empowering, and inspiring students long after graduation. Discover her story!

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