Conception d'un défilé de mode avec Balenciaga
Une semaine en mode "agence" durant laquelle les étudiants de l'école de marketing de luxe ont travaillé sur tous les aspects d'organisation et de communication du défilé de mode : concept, scénographie, logistique ... mais également relations presse, guest-list, social media, ...
A l'issue de cette semaine, ils ont présenté leurs recommandations au Responsable Événementiel et au Responsable Relations Presse de la maison Balenciaga.
Retrouvez les 6 agences en image :
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Study Communication Internationally with EFAP
Studying communication internationally with EFAP means preparing to thrive in a globalized world where communication challenges go beyond borders. For over 60 years, EFAP has been training professionals capable of understanding and analyzing brands, media, and cultures on a global scale. With a solid academic and professional network, the school offers its students numerous international opportunities, including campuses abroad, university partnerships, and double degrees. Internationalization is at the heart of EFAP’s curriculum, ensuring a comprehensive education tailored to the challenges of a constantly evolving market.
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Work-study in communication: Zahra’s testimonial, Digital Experience Assistant at Barilla
A work-study program in communication allows students to gain concrete professional experience while continuing their studies. At EFAP, this format, accessible from the 4th year, immerses students in the realities of the industry. In this article, Zahra, a student in the Specialized MBA in Digital Marketing & Business on a work-study program, shares her experience at Barilla Group, where she works on strategic digital challenges.
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From EFAP to Fred & Farid: Becomin an Award-winning Copywriter
A graduate of EFAP in 2018, Édouard Delcour is now a copywriter at the agency Fred & Farid in Paris. At the heart of advertising creation, he develops campaigns for brands such as Pathé, Prime Video, Budweiser and Orangina. Combining creativity, teamwork and strategic thinking, he shares his journey and his daily work in one of the most creative professions in communication.
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