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Join EFAP Conception d'un défilé de mode avec Balenciaga
Une semaine en mode "agence" durant laquelle les étudiants de l'école de marketing de luxe ont travaillé sur tous les aspects d'organisation et de communication du défilé de mode : concept, scénographie, logistique ... mais également relations presse, guest-list, social media, ...
A l'issue de cette semaine, ils ont présenté leurs recommandations au Responsable Événementiel et au Responsable Relations Presse de la maison Balenciaga.
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The Hackathon of Intelligences: A Full Immersion into Collective Thinking and Innovation
From January 26th to 28th, 2026, EFAP organized a unique educational event: The Hackathon of Intelligences. This innovative event allowed students to work on real business challenges while exploring three forms of intelligence: natural, assisted, and augmented. The goal was to reflect on the impacts of human intelligence and AI.
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From EFAP to Fred & Farid: Becomin an Award-winning Copywriter
A graduate of EFAP in 2018, Édouard Delcour is now a copywriter at the agency Fred & Farid in Paris. At the heart of advertising creation, he develops campaigns for brands such as Pathé, Prime Video, Budweiser and Orangina. Combining creativity, teamwork and strategic thinking, he shares his journey and his daily work in one of the most creative professions in communication.
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Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!
Once again, the EFAP Lyon campus confirms its excellence in the field of communication by winning two prestigious awards at the 2026 edition of the Our(s) de la Com. Our students from the Specialized MBA in Creative & Advertising Strategies distinguished themselves by winning a gold medal and a silver medal for their creative and strategic work in support of a cause close to their hearts: the fight against cancer.
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