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Join EFAP Conception d'un défilé de mode avec Balenciaga
Une semaine en mode "agence" durant laquelle les étudiants de l'école de marketing de luxe ont travaillé sur tous les aspects d'organisation et de communication du défilé de mode : concept, scénographie, logistique ... mais également relations presse, guest-list, social media, ...
A l'issue de cette semaine, ils ont présenté leurs recommandations au Responsable Événementiel et au Responsable Relations Presse de la maison Balenciaga.
Retrouvez les 6 agences en image :
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Create, coordinate, vibrate: Matea and her immersive internship at NRJ Global
Now in her fourth year at EFAP, Matea has already explored a wide range of creative industries—from fashion and music to audiovisual production and live events. Today, as a Communication and PR Officer at NRJ Global, she looks back on a journey enriched by meaningful connections, boundless curiosity, and a deep-rooted passion for media and music.
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EFAP: The Most International Communication School
In a communication industry that is increasingly global, choosing a program with a strong international focus is a real advantage for building a successful career. With campuses across several continents, a network of more than 100 partner universities and a multicultural student community, EFAP has established itself as the most international communication school.
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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