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Join EFAP Réinventer la communication interne avec Mazars
Réinventer l'entreprise, repenser la manière d'y vivre et d'y travailler ... Voici l'objectif que s'est fixé le cabinet de conseil Mazars qui compte aujourd'hui 20 000 employés dans le monde. Avec l'arrivée massive des nouvelles générations sur le marché du travail, les entreprises doivent trouver de nouveaux modèles managériaux et de nouveaux environnements collaboratifs.
De nombreux programmes ont déjà été lancés mais avec une stratégie parfois peu cohérente et des identités visuelles différentes. La mission des étudiants de l'école de communication : Inventer une stratégie de communication interne innovante et la décliner auprès d'un public jeune.
Application mobile, affichage dynamique, print, emailing, intranet, ... Les moyens sont nombreux et nos étudiants en formation communication ont proposé une stratégie 360° innovante !
Alors, qui a ramené la coupe à la maison ?
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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High-level internship: how Ombeline joined the Élysée’s event management department
From EFAP Lyon School of Communication to the reception rooms of the Élysée, sometimes it takes just one phone call, the one that enabled Ombeline to join the French Presidency for an internship in event communication. Between rigor, coordination and large-scale projects, she shares with us a professional journey that is as demanding as it is unforgettable!
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Communication Careers in 2026
The communication sector is evolving rapidly, and certain professions are particularly sought after by recruiters. With the rise of digital technologies, the growing influence of social media, and increasing environmental concerns, communication careers are undergoing major transformations.Here are five careers offering exciting professional opportunities in 2026.
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