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Réinventer la communication interne avec Mazars

 

Réinventer l'entreprise, repenser la manière d'y vivre et d'y travailler ... Voici l'objectif que s'est fixé le cabinet de conseil Mazars qui compte aujourd'hui 20 000 employés dans le monde. Avec l'arrivée massive des nouvelles générations sur le marché du travail, les entreprises doivent trouver de nouveaux modèles managériaux et de nouveaux environnements collaboratifs. 

De nombreux programmes ont déjà été lancés mais avec une stratégie parfois peu cohérente et des identités visuelles différentes. La mission des étudiants de l'école de communication : Inventer une stratégie de communication interne innovante et la décliner auprès d'un public jeune. 

Application mobile, affichage dynamique, print, emailing, intranet, ... Les moyens sont nombreux et nos étudiants en formation communication ont proposé une stratégie 360° innovante !

Alors, qui a ramené la coupe à la maison ?

 

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EFAP News - Living Series Mania from the inside: immersion in Community Management

Living Series Mania from the inside: immersion in Community Management

Participating in an international festival while developing digital communication skills: this is exactly what two EFAP students experienced as Community Managers at the Series Mania festival. A hands-on, professional, and strategic experience at the heart of a major event in the audiovisual world.

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EFAP News - Communication apprenticeship: train at EFAP from your fourth year onward

Communication apprenticeship: train at EFAP from your fourth year onward

The apprenticeship program at EFAP enables students to combine a communication degree with hands-on professional experience in a company. Available from the fourth year onward, across our 10 campuses in France, it allows students to earn a recognized diploma while gaining concrete, paid work experience. A format particularly well suited to careers in communication, marketing, media and event management.

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EFAP News - Study Communication Internationally with EFAP

Study Communication Internationally with EFAP

Studying communication internationally with EFAP means preparing to thrive in a globalized world where communication challenges go beyond borders. For over 60 years, EFAP has been training professionals capable of understanding and analyzing brands, media, and cultures on a global scale. With a solid academic and professional network, the school offers its students numerous international opportunities, including campuses abroad, university partnerships, and double degrees. Internationalization is at the heart of EFAP’s curriculum, ensuring a comprehensive education tailored to the challenges of a constantly evolving market.

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