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Join EFAP La rentrée du MBA Spécialisé Communication & Marketing Stratégique
Les trois promotions de la formation marketing.
La formation a pour objectif de rompre avec les formes traditionnelles d’enseignements en combinant la dimension pratique et humaine sans oublier les fondamentaux de la communication et du marketing. Avec des cours d’improvisation, de philosophie, le programme est innovant et permettra aux étudiants de libérer leur expression tout en appréhendant au mieux les nouveaux enjeux du marketing stratégique intégré au digital (design thinking, e-commerce, brand content, ...).
Cet apprentissage sera également ponctué par des challenges organisés par des marques comme Levi’s, PSG, Netflix, Ikea, Michel & Augustin, … des visites d’entreprises ainsi que de nombreux partenariats comme Europe 1 et Paramount.
Stay tuned et suivez leurs projets en direct sur les réseaux sociaux du MBA Spécialisé !
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> En savoir plus sur le MBA Spécialisé Communication et Marketing Stratégique
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Valentine’s Day 2026: How Brands Are Reinventing Love
Valentine’s Day 2026 has established itself as a strategic opportunity for brands to engage in creative, inclusive and original ways. At this time of year, advertising campaigns are no longer limited to selling a product — they aim to deliver an experience, an emotion, or even a message of inclusion.Many brands have skillfully combined humor, well-being and engagement, creating messages that resonate with today’s societal concerns while capitalizing on specific products or unique experiences.
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Study Communication Internationally with EFAP
Studying communication internationally with EFAP means preparing to thrive in a globalized world where communication challenges go beyond borders. For over 60 years, EFAP has been training professionals capable of understanding and analyzing brands, media, and cultures on a global scale. With a solid academic and professional network, the school offers its students numerous international opportunities, including campuses abroad, university partnerships, and double degrees. Internationalization is at the heart of EFAP’s curriculum, ensuring a comprehensive education tailored to the challenges of a constantly evolving market.
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How the Super Bowl Has Become a Global Marketing Phenomenon for Brands
Spectacular ads, highly anticipated movie trailers, a halftime show with cultural impact… Every year, the Super Bowl goes far beyond the realm of sport to become a global marketing event. How do brands, studios and artists turn this game into a massive communication platform? A closer look at an unmissable moment where advertising, culture and strategy come together.
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