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La rentrée du MBA Spécialisé Communication & Marketing Stratégique

Master marketing de l'EFAP - Rentrée de la promotion 2019 Master marketing à Lyon - La rentrée de la promotion 2019

Les trois promotions de la formation marketing.

La formation a pour objectif de rompre avec les formes traditionnelles d’enseignements en combinant la dimension pratique et humaine sans oublier les fondamentaux de la communication et du marketing. Avec des cours d’improvisation, de philosophie, le programme est innovant et permettra aux étudiants de libérer leur expression tout en appréhendant au mieux les nouveaux enjeux du marketing stratégique intégré au digital (design thinking, e-commerce, brand content, ...).

Cet apprentissage sera également ponctué par des challenges organisés par des marques comme Levi’s, PSG, Netflix, Ikea, Michel & Augustin, … des visites d’entreprises ainsi que de nombreux partenariats comme Europe 1 et Paramount.

Stay tuned et suivez leurs projets en direct sur les réseaux sociaux du MBA Spécialisé !

Le compte Twitter du MBA Spécialisé

> En savoir plus sur le MBA Spécialisé Communication et Marketing Stratégique

 

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EFAP News - Communication apprenticeship: train at EFAP from your fourth year onward

Communication apprenticeship: train at EFAP from your fourth year onward

The apprenticeship program at EFAP enables students to combine a communication degree with hands-on professional experience in a company. Available from the fourth year onward, across our 10 campuses in France, it allows students to earn a recognized diploma while gaining concrete, paid work experience. A format particularly well suited to careers in communication, marketing, media and event management.

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EFAP News - Visionary Day 2026: How AI is Reinventing Careers & the Communication Industry?

Visionary Day 2026: How AI is Reinventing Careers & the Communication Industry?

The Visionary Day of the MBA Specialized in Digital Marketing & Business provided a complete immersion into the revolutions of artificial intelligence and the careers of tomorrow. By addressing critical topics, from healthcare to future jobs, this ninth edition enriched students' thinking while highlighting EFAP's commitment to educational innovation.

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EFAP News - Valentine’s Day 2026: How Brands Are Reinventing Love Play

Valentine’s Day 2026: How Brands Are Reinventing Love

Valentine’s Day 2026 has established itself as a strategic opportunity for brands to engage in creative, inclusive and original ways. At this time of year, advertising campaigns are no longer limited to selling a product — they aim to deliver an experience, an emotion, or even a message of inclusion.Many brands have skillfully combined humor, well-being and engagement, creating messages that resonate with today’s societal concerns while capitalizing on specific products or unique experiences.

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