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Join EFAP La rentrée du MBA Spécialisé Communication & Marketing Stratégique
Les trois promotions de la formation marketing.
La formation a pour objectif de rompre avec les formes traditionnelles d’enseignements en combinant la dimension pratique et humaine sans oublier les fondamentaux de la communication et du marketing. Avec des cours d’improvisation, de philosophie, le programme est innovant et permettra aux étudiants de libérer leur expression tout en appréhendant au mieux les nouveaux enjeux du marketing stratégique intégré au digital (design thinking, e-commerce, brand content, ...).
Cet apprentissage sera également ponctué par des challenges organisés par des marques comme Levi’s, PSG, Netflix, Ikea, Michel & Augustin, … des visites d’entreprises ainsi que de nombreux partenariats comme Europe 1 et Paramount.
Stay tuned et suivez leurs projets en direct sur les réseaux sociaux du MBA Spécialisé !
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> En savoir plus sur le MBA Spécialisé Communication et Marketing Stratégique
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!
Once again, the EFAP Lyon campus confirms its excellence in the field of communication by winning two prestigious awards at the 2026 edition of the Our(s) de la Com. Our students from the Specialized MBA in Creative & Advertising Strategies distinguished themselves by winning a gold medal and a silver medal for their creative and strategic work in support of a cause close to their hearts: the fight against cancer.
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Eduniversal Ranking 2026: EFAP and its Specialized MBAs Lead the Communication Programs
The 2026 edition of the Eduniversal ranking of the best Masters, MS, and MBAs in France once again places EFAP, the leading communication school, among the top references in higher education. Our Specialized MBAs stand out again this year among the most prestigious programs, highlighting the excellence of our communication programs.
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