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Join EFAP La "Big Battle" : compétition nationale de l'EFAP - Edition 2018
Les 60 équipes des campus de l'EFAP Lille, Lyon, Paris et Bordeaux se sont affrontées durant une semaine afin de proposer au client Disney leurs propositions les plus créatives pour célébrer les 90 ans de Mickey ! Événementiel, relations presses, relations influenceurs, storytelling, ... Ils ont réalisé des recommandations très complètes !
Les meilleures équipes de chaque ville a représenté son campus dans les locaux de Disney à Paris pour la Grande Finale face au client !
Félicitations à l'équipe de Lyon qui a brillamment remporté le challenge ! #BigBattleEFAP
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EFAP Launches Its Podcast: Giving a Voice to the Future of Communication
EFAP has launched its brand-new podcast, hosted by Steve Dias Pedro, a student in the MBA Digital Marketing & Business program. This new format aims to bridge generations, explore inspiring career paths, and spark conversations about today’s major communication challenges.
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Mid-Year Intake in 1st Year at EFAP: Switch Your Academic Path Without Losing a Year!
Have you started a first-year program but want to switch your academic path without losing a year? Join us in January 2026 and complete EFAP’s first-year curriculum in just six months!
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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