The program

The course will take place over a period of 6 to 12 months in Shanghai:

6 months of academic learning (400 contact hours) in Shanghai
4.5 to 6 months of work placement internationally with a thesis

Digital Marketing & Business MBA Program - EFAP Shanghai

Full English Track

Business in China
› Capitalism with Chinese characteristics (government, competitors & clients)
› Chinese culture and lifestyles
› Implementing sourcing & retailing strategies for digital Asia
› Digital revolution, diruptive change & risk analysis in the digital age
› Creating a business & e-business strategy to be agile in China
› Impact of digital technologies & emerging business models on companies
› The Internet of Things, automation in manufacturing & China-2025

Digital transformation & Marketing in China
› The digital economy and the internet as a media & business environment
› BtoC and BtoB digital marketing
› CRM, eCRM & retailing in China
› Advertising, experiential marketing & branding using digital channels
› Social media, e-commerce, online stores & electronic payment methods
› Digital marketing analytics & tracking tools
› Data science & big data

Digital business & Transformation in Europe
› Introduction to European digital economy & transformation
› Ecommerce (UK, German, French)
› Mobile marketing
› Digital health revolution
› Digital media (display, video & programatic)

Digital marketing in Europe
› SEA (Google Adwords Certificate)
› Search engine optimisation
› Affiliate marketing, shopbot & market performance
› Email marketing & CRM
› Social media in Europe
› Analytics

Digital manager's tools
› Personal branding, curation, inboud & social
› Live in Shanghai (visits, business conferences & culture)
› Digital project management
› CMS Europe & China

Digital business cases
› VisionaryClass
› Junior Consulting Project
› Digital Awards Competition