The program

The course will take place over a period of 6 to 12 months in Shanghai:

6 months of academic learning (450 contact hours) in Shanghai
4.5 to 6 months of work placement internationally with a thesis

Digital Marketing & Business MBA Program - EFAP Shanghai

Full English Track

Business in China
› Capitalism with Chinese characteristics (government, competitors & clients)
› Chinese culture and lifestyles
› Implementing sourcing & retailing strategies for digital Asia
› Digital revolution, diruptive change & risk analysis in the digital age
› Creating a Business & E-Business strategy to be agile in China
› Impact of Digital Technologies & Emerging Business Models on Companies
› The Internet of Things, Automation in Manufacturing & China-2025

Digital transformation & Marketing in China
› Digital Economy and the Internet as a Media & Business Environment
› Digital Marketing BtoC BtoB
› CRM, eCRM & Retailing in China
› Advertisement, Experiential Marketing & Branding using Digital Channels
› Social Media, e-Commerce, Online Stores & Electronic Payment Methods
› Analytics to Digital Marketing & Tracking Tools
› Data Science & Big Data

Digital business & Transformation in Europe
› Introduction to European digital economy & transformation
› Ecommerce (UK, German, French)
› Marketing Mobile
› Digital health revolution
› Digital Media (Display, Video & Programatic)

Digital marketing in Europe
› SEA (Adwords Google)
› Search Engine Optimisation
› Affiliate marketing, shopbot & market performance
› Email Marketing & CRM
› Social media in Europe
› Analytics

Digital manager's tools
› Personal branding, Curation, Inboud & Social
› Live Shanghai (Visits and Conferences Business & Culture)
› Digital Project Management
› CMS Europe & China

Digital business cases
› VisionaryClass
› Junior Consulting Project
› Digital Awards Competition