Brochures 
Get in touch 
Join EFAP EFAP Alumni : Responsable Relations Presse et Digital - Groupe Clarins
See other news
How EFAP Lyon Trains Future Event Management Experts in Partnership with GL Events and SIRHA Food
At the heart of Lyon’s vibrant ecosystem, where gastronomy and events intersect, the EFAP x GL Events Battle offers students a unique immersion into the contemporary challenges of the food service industry. This creative challenge invites them to imagine new ways to elevate the World Bakery Cup, while experiencing the standards, expectations, and spirit of innovation that define major international events organized by GL Events.
read more
Star Academy: Behind-the-Scenes Immersion for EFAP Students
On November 14, 30 EFAP students had the unique opportunity to attend the live recording of a Star Academy prime-time show. A valuable experience that allowed them to explore the inner workings of a major TV production and observe communication, production, and stage direction professionals in action, live.
read more
Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
read more