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Join EFAP Feel the spirit of Miami - Voyage d'études à la Miami Ad School !
Durant cette semaine, les étudiants ont participé à une battle unique avec les étudiants de la célèbre école. Par équipes de 4, 1 étudiant en communication EFAP et 3 étudiants en publicité américains, ils ont dû répondre à la problématique créative d'un annonceur américain et présenter leurs recommandations.
En plus de cela, ils ont assisté à différents cours de création publicitaire, des ateliers de copywriting, de visual impact et de social media avec des professeurs et professionnels américains.
Une expérience inoubliable pour les étudiants du MBA Spécialisé "Advertising & Creativity" accompagnés des grands gagnants de 4e année du Miami Creative Challenge !
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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Journée Agences Ouvertes 2026: An Immersion into the World of Communication Agencies
The Journée Agences Ouvertes (JAO) returns in 2026 for its 15th edition. Advertising, media, and public relations agencies opened their doors to thousands of future talents, offering students an immersive exploration of the world of communication. Through conferences, practical workshops, and meetings with industry professionals, this event provided a unique opportunity to discover the professions and challenges of the sector.
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Vlog: The daily life of an EFAP student interning at Manucurist
The field of communication encompasses a wide variety of professions, both technical and creative. The communication training offered by EFAP serves as a real springboard to access them, propelling its students into the heart of today's greatest success stories. This is certainly true for Eva, an EFAP student who shared her daily life as a Public Relations and Influence Assistant at Manucurist, the pioneering green and eco-responsible beauty brand, through an ultra-immersive vlog format.
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