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Join EFAP Feel the spirit of Miami - Voyage d'études à la Miami Ad School !
Durant cette semaine, les étudiants ont participé à une battle unique avec les étudiants de la célèbre école. Par équipes de 4, 1 étudiant en communication EFAP et 3 étudiants en publicité américains, ils ont dû répondre à la problématique créative d'un annonceur américain et présenter leurs recommandations.
En plus de cela, ils ont assisté à différents cours de création publicitaire, des ateliers de copywriting, de visual impact et de social media avec des professeurs et professionnels américains.
Une expérience inoubliable pour les étudiants du MBA Spécialisé "Advertising & Creativity" accompagnés des grands gagnants de 4e année du Miami Creative Challenge !
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Valentine’s Day 2026: How Brands Are Reinventing Love
Valentine’s Day 2026 has established itself as a strategic opportunity for brands to engage in creative, inclusive and original ways. At this time of year, advertising campaigns are no longer limited to selling a product — they aim to deliver an experience, an emotion, or even a message of inclusion.Many brands have skillfully combined humor, well-being and engagement, creating messages that resonate with today’s societal concerns while capitalizing on specific products or unique experiences.
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Project-based learning, public speaking and impact: why public speaking is central at EFAP
What if public speaking were one of the most strategic skills in communication careers? At EFAP, public speaking and interpersonal communication play a central role in the teaching approach. In this interview, Frédérique Maupu-Flament, a lecturer at EFAP, shares her perspective and approach.
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Nonprofit communication and the social and solidarity economy: giving meaning to communication
In the face of today’s major social and environmental challenges, communication is no longer limited to promoting a brand or a product. Within the nonprofit sector and the social and solidarity economy (SSE), it has become a powerful lever for engagement, mobilization, and social transformation. Meet Lucie, an alumna of EFAP Bordeaux and founder of a communications agency dedicated to the social and solidarity economy.
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