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Sport Business and Communication: What Opportunities After the 2024 Olympic Games?
It’s undeniable, the Paris 2024 Olympic and Paralympic Games offered France an exceptional showcase! Beyond athletic performance, these Games highlighted an entire sports economy that is creative, innovative, and deeply rooted in communication.But what if this momentum is only just beginning? Between Olympic legacy, digital transformation, and major upcoming events, Sport Business is emerging as one of the most promising sectors for graduates of a Master’s or MBA in Communication.Let’s step into this new era, where sport and communication are reshaping the landscape of a rapidly evolving industry.
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David Regnier: Event management is about anticipating trends and confidently standing by your ideas
A graduate of EFAP Lille (Class of 2002), David Regnier is now Head of the Event Management Department for the City of Paris. After a rich career spanning communication, culture, and diplomacy, he shares his experience and vision of a rapidly evolving industry — along with the values he passes on to EFAP students, where he has been teaching Geopolitics of Event Management for the past two years.
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Charity and Event Management: Why Social Impact Is Now a Must-Have in Communication
In a landscape where events and communications are expected to prove their usefulness, charitable initiatives have emerged as a powerful driver of engagement. Flagship moments like the Téléthon, Octobre Rose, and ZEvent show that a solidarity-based strategy can simultaneously mobilize communities, generate visibility, and deliver measurable impact (donations, volunteering, awareness). Beyond the “PR stunt,” these initiatives demand coherence, transparency, and environmental responsibility—skills that sit at the heart of EFAP’s programs.
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