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Join EFAP Une formation unique pour les salariés de la SNCF
SNCF choisit l'EFAP, l'école des nouveaux métiers de la communication, comme partenaire privilégié pour concevoir et déployer un programme de formation. Nom de code : HERMES.
Ce dispositif diplômant, innovant et sur mesure a pour objectif de permettre aux communicants de l'entreprise d'obtenir un master en communication : le diplôme de responsable communication de l'EFAP.
HERMES combine formation continue et VAE communication sur une durée de 6 mois. La dernière session a débuté le 17 décembre dernier et les formés seront diplômés en juin 2015.
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EFAP Bordeaux students put their creativity at the service of plasma donation
At EFAP Bordeaux, learning happens through real-world experience. As part of their MBA in Strategic Communication & Marketing, students took on a major civic challenge: designing a communication campaign to encourage young people to donate plasma.
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Celebrity Agent: A Profession Spotlighted by Clarisse Castan on Netflix
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Charity and Event Management: Why Social Impact Is Now a Must-Have in Communication
In a landscape where events and communications are expected to prove their usefulness, charitable initiatives have emerged as a powerful driver of engagement. Flagship moments like the Téléthon, Octobre Rose, and ZEvent show that a solidarity-based strategy can simultaneously mobilize communities, generate visibility, and deliver measurable impact (donations, volunteering, awareness). Beyond the “PR stunt,” these initiatives demand coherence, transparency, and environmental responsibility—skills that sit at the heart of EFAP’s programs.
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