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Join EFAP Une formation unique pour les salariés de la SNCF
SNCF choisit l'EFAP, l'école des nouveaux métiers de la communication, comme partenaire privilégié pour concevoir et déployer un programme de formation. Nom de code : HERMES.
Ce dispositif diplômant, innovant et sur mesure a pour objectif de permettre aux communicants de l'entreprise d'obtenir un master en communication : le diplôme de responsable communication de l'EFAP.
HERMES combine formation continue et VAE communication sur une durée de 6 mois. La dernière session a débuté le 17 décembre dernier et les formés seront diplômés en juin 2015.
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How can you study communication in New York with EFAP?
Located in the very heart of Manhattan, the EFAP New York campus offers a unique experience for students in communication. This prestigious campus provides full immersion in a dynamic international environment, ideal for developing strong professional skills while benefiting from exceptional career opportunities. Thanks to a rigorous academic program, an extensive professional network, and total immersion in the world of business and media, EFAP New York is the ideal springboard for those aiming to launch an international career in communication.
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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Project-based learning, public speaking and impact: why public speaking is central at EFAP
What if public speaking were one of the most strategic skills in communication careers? At EFAP, public speaking and interpersonal communication play a central role in the teaching approach. In this interview, Frédérique Maupu-Flament, a lecturer at EFAP, shares her perspective and approach.
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