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Join EFAP Une formation unique pour les salariés de la SNCF
SNCF choisit l'EFAP, l'école des nouveaux métiers de la communication, comme partenaire privilégié pour concevoir et déployer un programme de formation. Nom de code : HERMES.
Ce dispositif diplômant, innovant et sur mesure a pour objectif de permettre aux communicants de l'entreprise d'obtenir un master en communication : le diplôme de responsable communication de l'EFAP.
HERMES combine formation continue et VAE communication sur une durée de 6 mois. La dernière session a débuté le 17 décembre dernier et les formés seront diplômés en juin 2015.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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Work-study in communication: Zahra’s testimonial, Digital Experience Assistant at Barilla
A work-study program in communication allows students to gain concrete professional experience while continuing their studies. At EFAP, this format, accessible from the 4th year, immerses students in the realities of the industry. In this article, Zahra, a student in the Specialized MBA in Digital Marketing & Business on a work-study program, shares her experience at Barilla Group, where she works on strategic digital challenges.
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Vlog: The daily life of an EFAP student interning at Manucurist
The field of communication encompasses a wide variety of professions, both technical and creative. The communication training offered by EFAP serves as a real springboard to access them, propelling its students into the heart of today's greatest success stories. This is certainly true for Eva, an EFAP student who shared her daily life as a Public Relations and Influence Assistant at Manucurist, the pioneering green and eco-responsible beauty brand, through an ultra-immersive vlog format.
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