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Sport Business and Communication: What Opportunities After the 2024 Olympic Games?
It’s undeniable, the Paris 2024 Olympic and Paralympic Games offered France an exceptional showcase! Beyond athletic performance, these Games highlighted an entire sports economy that is creative, innovative, and deeply rooted in communication.But what if this momentum is only just beginning? Between Olympic legacy, digital transformation, and major upcoming events, Sport Business is emerging as one of the most promising sectors for graduates of a Master’s or MBA in Communication.Let’s step into this new era, where sport and communication are reshaping the landscape of a rapidly evolving industry.
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Ipanema, fil rouge du Parolo Project 2025
Chaque année, les étudiants de 2e année du programme Full English de l'école de communication EFAP Paris unissent leurs forces avec leurs homologues de Milan, Londres et Rotterdam pour relever le défi lancé par une grande marque. Véritable laboratoire d’idées, le Parolo Project les plonge au cœur d’une expérience professionnelle et interculturelle unique.
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GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event
The GP Explorer returns for a final edition that already promises to be historic. This project, launched by Squeezie, turned a simple idea — having content creators race on a professional circuit — into an event followed by millions of viewers. But beyond the spectacle and record-breaking audiences, the GP Explorer is above all the result of a massive communication effort behind the scenes. Here’s a closer look at the many roles and skills that made it all possible!
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