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Join EFAP EFAP Alumni : Directeur Artistique - Polydor
Passionné de musique depuis toujours, Pierre-Gilles a regardé les profils de professionnels reconnus de la musique afin de savoir quelle serait la meilleure formation communication à effectuer. C'est ainsi qu'il a rejoint l'EFAP en apprenant que le Directeur Marketing de Sony était diplômé de notre école de communication.
Rétroplanning, méthodologie, relations interpersonnelles ... les apprentissages de l'EFAP lui sont réellement utiles dans son quotidien de Directeur Artistique. Les points forts de l'EFAP sont selon lui son réseau exceptionnel et sa formation communication polyvalente qui permet de s'orienter vers les secteurs et univers de son choix.
Au sein du label Polydor, Pierre-Gilles DORISON travaille avec des artistes comme BigFlo & Oli ou Dadju. En tant que Directeur Artistique, ses missions se décomposent en 3 grandes parties :
- Dénicher des nouveaux talents pour qu'ils rejoignent Polydor
- Gérer l'aspect contractuel avec les artistes pour travailler ensemble
- Travailler avec les artistes sur la création de leur album
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EFAP: on the podium of the 2026 rankings of the best communication schools
EFAP continues to position itself among the best communication schools in France and internationally. With prestigious rankings that recognize the quality of its programs, the school reaffirms its status as a leader in training future communication professionals. Known for its academic excellence, international outlook, and high employability rate, EFAP prepares its students to face the challenges of an ever-evolving sector, offering them a curriculum tailored to the needs of businesses and contemporary issues.
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The EFAP Paris Class of 2025 steps into the professional world
On Monday, March 30, 2026, the Théâtre du Châtelet hosted the graduation ceremony for the EFAP Paris Class of 2025. A moment that was both formal and celebratory, highlighted by the inspiring presence of Kelly Massol, patron of this edition. Blending pride, emotion, and celebration, the evening honored a generation ready to make its mark in the world of communication.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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