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Join EFAP Masterclass "Politique & Influence"
Gaspard GANTZER a présenté son parcours aux étudiants ainsi que les différents enjeux de la communication politique au gouvernement.
Une véritable opportunité pour nos futurs professionnels de la communication politique et de l’influence !
#MBACPI - « Les conseillers en communication ne doivent ni être des gourous ni être soumis » @gaspardgantzer #efap #ComPol @EFAP_
— Inès Marotte (@Ins_Marotte) 9 février 2018
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The EFAP Alumni Network: a community that supports your journey
In communication and marketing careers, networking truly matters. The EFAP Alumni platform enables graduates to stay connected, exchange with peers across different cohorts, and seize professional opportunities at key moments in their journey.
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Work-study in communication: Zahra’s testimonial, Digital Experience Assistant at Barilla
A work-study program in communication allows students to gain concrete professional experience while continuing their studies. At EFAP, this format, accessible from the 4th year, immerses students in the realities of the industry. In this article, Zahra, a student in the Specialized MBA in Digital Marketing & Business on a work-study program, shares her experience at Barilla Group, where she works on strategic digital challenges.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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