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Join EFAP Masterclass exclusive de Jonathan Cohen à l'EFAP !
En direct d'un plateau TV en présence de quelques étudiants "ambassadeurs", Jonathan Cohen a accepté de répondre à leurs questions et échanger avec eux sur les coulisses de la série parodique "La Flamme" !
Retransmise en direct aux étudiants de la spécialisation "Communication & Production audiovisuelle" de notre école de communication EFAP et aux étudiants de l'école de management culturel et artistique ICART, cette conférence s’est articulée autour de trois temps forts :
- Thème 1 : La naissance de l’idée et du concept
- Thème 2 : La réalisation de la série
- Thème 3 : Sa promotion et l’analyse de son succès
Une rencontre unique et un retour d'expérience très enrichissant pour nos étudiants en école de communication qui se destinent aux très nombreux métiers de la production audiovisuelle, qu’il s’agisse de la direction de production, la création de contenu, la coordination d'émissions TV ou encore la direction de réalisation ou de casting.
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EFAP Podcast Episode 2: Breaking Down Myths About Communication
After a first episode focused on creativity and intergenerational dialogue, the EFAP podcast returns with a new edition. In this second episode, two guests (one current student and one alumna) share insights into their personal and professional journeys through the world of communication.
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Strategy & Branding: Nicolas Barbet’s Experience in Corporate Communication
A strategic pillar of corporate image, corporate communication goes far beyond message distribution: it shapes brands, strengthens internal engagement, and creates long-term value.In this interview, Nicolas Barbet, Brand Project Manager at AXA and EFAP Alumni (Class of 2023), looks back on his career path, the key skills of the profession, and the essential levers for success in corporate communication — combining strategic vision, project management, and a strong human-centered approach.
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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