Masterclass exclusive de Jonathan Cohen à l'EFAP !
En direct d'un plateau TV en présence de quelques étudiants "ambassadeurs", Jonathan Cohen a accepté de répondre à leurs questions et échanger avec eux sur les coulisses de la série parodique "La Flamme" !
Retransmise en direct aux étudiants de la spécialisation "Communication & Production audiovisuelle" de notre école de communication EFAP et aux étudiants de l'école de management culturel et artistique ICART, cette conférence s’est articulée autour de trois temps forts :
- Thème 1 : La naissance de l’idée et du concept
- Thème 2 : La réalisation de la série
- Thème 3 : Sa promotion et l’analyse de son succès
Une rencontre unique et un retour d'expérience très enrichissant pour nos étudiants en école de communication qui se destinent aux très nombreux métiers de la production audiovisuelle, qu’il s’agisse de la direction de production, la création de contenu, la coordination d'émissions TV ou encore la direction de réalisation ou de casting.
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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Maud, a student at EFAP Toulouse, currently interning at Halloween Agency
Working in a communication agency means living to the rhythm of ideas, projects, and campaigns coming to life. For EFAP students, it’s often the first step toward an exciting career at the heart of creativity and teamwork. In Toulouse, Maud, a student at EFAP, chose to complete her internship at Halloween Agency - an independent agency renowned for its innovative spirit and expertise in event management and field marketing. This immersion allowed her to experience the reality of a demanding, dynamic, and stimulating environment.
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EFAP: The Most International Communication School
In a communication industry that is increasingly global, choosing a program with a strong international focus is a real advantage for building a successful career. With campuses across several continents, a network of more than 100 partner universities and a multicultural student community, EFAP has established itself as the most international communication school.
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