EFAP Alumni : Responsable Marketing, Communication et Événements - Union Sport & Cycle
"Mon rôle est de manager une équipe de cinq personnes qui travaillent sur la communication auprès des entreprises adhérentes mais aussi à l’externe, d’organiser des événements, en B2B, en B2C...". Notre alumni Brice Blancard est revenu sur son poste de Responsable Marketing, Communication et Événements à l'Union Sport & Cycle, la fédération des entreprises du sport.
Grâce au réseau de l'école de communication EFAP et à sa reconnaissance dans le milieu de la communication, il a pu, comme il souhaitait, "être mis rapidement en relation avec les entreprises". Et il s’est fait la main grâce à de nombreux stages avant d’entrer sur le marché du travail. Avec succès !
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Nonprofit communication and the social and solidarity economy: giving meaning to communication
In the face of today’s major social and environmental challenges, communication is no longer limited to promoting a brand or a product. Within the nonprofit sector and the social and solidarity economy (SSE), it has become a powerful lever for engagement, mobilization, and social transformation. Meet Lucie, an alumna of EFAP Bordeaux and founder of a communications agency dedicated to the social and solidarity economy.
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Director of Marketing and Communications: the Career Path of Guillaume Payen, EFAP Alumnus
What steps lead to executive roles in marketing and communications? From hands-on experience to strategic leadership, Guillaume Payen, Executive Director of Sales and Marketing at Atol, looks back on the key stages of his career and the lessons learned from his education at EFAP.
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Strategy & Branding: Nicolas Barbet’s Experience in Corporate Communication
A strategic pillar of corporate image, corporate communication goes far beyond message distribution: it shapes brands, strengthens internal engagement, and creates long-term value.In this interview, Nicolas Barbet, Brand Project Manager at AXA and EFAP Alumni (Class of 2023), looks back on his career path, the key skills of the profession, and the essential levers for success in corporate communication — combining strategic vision, project management, and a strong human-centered approach.
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