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Join EFAP EFAP Alumni : Responsable Marketing, Communication et Événements - Union Sport & Cycle
"Mon rôle est de manager une équipe de cinq personnes qui travaillent sur la communication auprès des entreprises adhérentes mais aussi à l’externe, d’organiser des événements, en B2B, en B2C...". Notre alumni Brice Blancard est revenu sur son poste de Responsable Marketing, Communication et Événements à l'Union Sport & Cycle, la fédération des entreprises du sport.
Grâce au réseau de l'école de communication EFAP et à sa reconnaissance dans le milieu de la communication, il a pu, comme il souhaitait, "être mis rapidement en relation avec les entreprises". Et il s’est fait la main grâce à de nombreux stages avant d’entrer sur le marché du travail. Avec succès !
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David Regnier: Event management is about anticipating trends and confidently standing by your ideas
A graduate of EFAP Lille (Class of 2002), David Regnier is now Head of the Event Management Department for the City of Paris. After a rich career spanning communication, culture, and diplomacy, he shares his experience and vision of a rapidly evolving industry — along with the values he passes on to EFAP students, where he has been teaching Geopolitics of Event Management for the past two years.
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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How EFAP Lyon Trains Future Event Management Experts in Partnership with GL Events and SIRHA Food
At the heart of Lyon’s vibrant ecosystem, where gastronomy and events intersect, the EFAP x GL Events Battle offers students a unique immersion into the contemporary challenges of the food service industry. This creative challenge invites them to imagine new ways to elevate the World Bakery Cup, while experiencing the standards, expectations, and spirit of innovation that define major international events organized by GL Events.
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