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Join EFAP EFAP Alumni : Directrice communication & affaires publiques - Norwegian France
Après ses études au sein de l'école de communication EFAP, Marion LAMURE a rejoint un cabinet ministériel pendant plusieurs années en tant qu'attachée de presse et conseillère en communication. Elle a finalement intégré le secteur privé puis la compagnie aérienne "Norwegian" il y a deux ans.
En tant que directrice de la communication et des affaires publiques, Marion doit gérer le développement de toutes les actions de communication de la compagnie sur le marché français, notamment le lancement de nouvelles routes entre Paris et les États-Unis. Au niveau des affaires publiques, elle prend en charge les relations avec l'État, les gouvernements, les aéroports, ...
Au moment de son choix d'orientation, elle a choisi l'EFAP à la fois pour son côté pratique et théorique mais également pour la reconnaissance de cette école de communication auprès des professionnels.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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Back to school 2026 - Admission outside Parcoursup at EFAP!
The time has come to design your orientation project and choose the path that suits you. While end-of-year procedures often focus around the official platform, there is an alternative outside of Parcoursup to turn your communication ambitions into reality right now. And it's happening at EFAP!
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Communication apprenticeship: train at EFAP from your fourth year onward
The apprenticeship program at EFAP enables students to combine a communication degree with hands-on professional experience in a company. Available from the fourth year onward, across our 10 campuses in France, it allows students to earn a recognized diploma while gaining concrete, paid work experience. A format particularly well suited to careers in communication, marketing, media and event management.
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