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Join EFAP EFAP Alumni : Directrice communication & affaires publiques - Norwegian France
Après ses études au sein de l'école de communication EFAP, Marion LAMURE a rejoint un cabinet ministériel pendant plusieurs années en tant qu'attachée de presse et conseillère en communication. Elle a finalement intégré le secteur privé puis la compagnie aérienne "Norwegian" il y a deux ans.
En tant que directrice de la communication et des affaires publiques, Marion doit gérer le développement de toutes les actions de communication de la compagnie sur le marché français, notamment le lancement de nouvelles routes entre Paris et les États-Unis. Au niveau des affaires publiques, elle prend en charge les relations avec l'État, les gouvernements, les aéroports, ...
Au moment de son choix d'orientation, elle a choisi l'EFAP à la fois pour son côté pratique et théorique mais également pour la reconnaissance de cette école de communication auprès des professionnels.
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EFAP: on the podium of the 2026 rankings of the best communication schools
EFAP continues to position itself among the best communication schools in France and internationally. With prestigious rankings that recognize the quality of its programs, the school reaffirms its status as a leader in training future communication professionals. Known for its academic excellence, international outlook, and high employability rate, EFAP prepares its students to face the challenges of an ever-evolving sector, offering them a curriculum tailored to the needs of businesses and contemporary issues.
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Work-study in communication: Zahra’s testimonial, Digital Experience Assistant at Barilla
A work-study program in communication allows students to gain concrete professional experience while continuing their studies. At EFAP, this format, accessible from the 4th year, immerses students in the realities of the industry. In this article, Zahra, a student in the Specialized MBA in Digital Marketing & Business on a work-study program, shares her experience at Barilla Group, where she works on strategic digital challenges.
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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