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Join EFAP EFAP Alumni : Directeur Communication - Airbus Helicopters
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Director of Marketing and Communications: the Career Path of Guillaume Payen, EFAP Alumnus
What steps lead to executive roles in marketing and communications? From hands-on experience to strategic leadership, Guillaume Payen, Executive Director of Sales and Marketing at Atol, looks back on the key stages of his career and the lessons learned from his education at EFAP.
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Valentine’s Day 2026: How Brands Are Reinventing Love
Valentine’s Day 2026 has established itself as a strategic opportunity for brands to engage in creative, inclusive and original ways. At this time of year, advertising campaigns are no longer limited to selling a product — they aim to deliver an experience, an emotion, or even a message of inclusion.Many brands have skillfully combined humor, well-being and engagement, creating messages that resonate with today’s societal concerns while capitalizing on specific products or unique experiences.
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How can you study communication in New York with EFAP?
Located in the very heart of Manhattan, the EFAP New York campus offers a unique experience for students in communication. This prestigious campus provides full immersion in a dynamic international environment, ideal for developing strong professional skills while benefiting from exceptional career opportunities. Thanks to a rigorous academic program, an extensive professional network, and total immersion in the world of business and media, EFAP New York is the ideal springboard for those aiming to launch an international career in communication.
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