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Join EFAP Les étudiants internationaux à Paris pour l'EFAP Summer School
L’EFAP Summer School est le programme d’été de l’EFAP, l’école des nouveaux métiers de la communication, qui rassemble chaque année plus de 24 nationalités différentes au campus de Paris. Issus du monde entier, les étudiants internationaux vivent une expérience inoubliable en plein cœur de la capitale française : suivre des cours dispensés en anglais par des experts en communication, marketing, digital, influence… tout en découvrant et en expérimentant l’art de vivre à la française.
Les huit cours proposés sont : French Language and Culture, Influence Marketing, Marketing : Advertising Culture, Fashion in Paris, Re-thinking Luxury, Modern Art in Paris, Paris Drawing Experience: Create your own Travel Diary, and Production.
L’équipe de l’EFAP a échangé avec quelques étudiants étrangers et recueilli leurs impressions…
"I choose EFAP Summer School in order to study in Paris and I love fashion.
Programs abroad are sometimes longer, sometimes lasting a whole year. This summer program is in two weeks program that’s perfect for me.
My goal is to learn more about Fashion Communication basic tools, branding, history of fashion… and obviously the power of fashion. The teachers are amazing!
It’s my third time in Paris, the most beautiful city in the world! Good fashion, good food…
I’ve made friends from all around the world.
It's a memory I'll treasure for the rest of my life.".
"It’s an opportunity to live in Paris, spend time there and enjoy the city.
I'm looking forward to experiencing art in Paris, moving from a formal context in class, to experimentation and discovery during cultural visits, in museums, etc. Seeing works of art with my own eyes, see it in person…".
"I’m participating in the EFAP Summer School to have a nice summer experience, meet new people from all other the world and learn about Luxury and Influence Marketing.".
L’équipe de l’école de communication EFAP remercie chaleureusement les étudiants internationaux pour leurs précieux témoignages et leur souhaite une excellente fin de programme d'été à Paris.
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Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!
Once again, the EFAP Lyon campus confirms its excellence in the field of communication by winning two prestigious awards at the 2026 edition of the Our(s) de la Com. Our students from the Specialized MBA in Creative & Advertising Strategies distinguished themselves by winning a gold medal and a silver medal for their creative and strategic work in support of a cause close to their hearts: the fight against cancer.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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Study Communication Internationally with EFAP
Studying communication internationally with EFAP means preparing to thrive in a globalized world where communication challenges go beyond borders. For over 60 years, EFAP has been training professionals capable of understanding and analyzing brands, media, and cultures on a global scale. With a solid academic and professional network, the school offers its students numerous international opportunities, including campuses abroad, university partnerships, and double degrees. Internationalization is at the heart of EFAP’s curriculum, ensuring a comprehensive education tailored to the challenges of a constantly evolving market.
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