EFAP Summer School

Courses

International marketing

Number of hours: 24 classroom hours
Language of instruction: English

Course aim

  • Familiarize students with international marketing techniques
  • Give students the ability to conduct and monitor marketing projects in an international context
  • Develop students knowledge and skills to satisfy the demands of a diverse client segment

Course content

Students will familiarize themselves with international marketing techniques as a problem solving process for companies who are looking to consolidate their position on the market, or even to expand over new markets.

Students will have the opportunity to engage in a real-life situation ranging from the client brief all the way to conceptualization while using marketing, communication and creative techniques.

The course approach will be theoretical and practical during the 2 weeks and all students will be asked to make presentations.

Producing a documentary in Paris

Number of hours: 24 classroom hours + filming
Language of instruction: English

Course aim

  • Grasp filming techniques
  • Create storyboards
  • Produce a professional video clip based on Paris

Course content

Over the course of the 2 weeks, students will create and write a storyboard around the theme 'Paris', they will then learn the fundamentals of filming techniques, before working outside of the classroom in order to film their video-clip. Once filming is done, they will participate, with the help of professionals, in editing the document before organizing a viewing for members of EFAP staff.

The course starts with a few theoretical lessons but students spend a lot of time in the field.

Luxury brand management

Number of hours: 24 classroom hours
Language of instruction: English

Course aim

  • Familiarize students with the strategies of high end positioned companies
  • Master a sector based on various values such as tradition, know-how and innovation
  • Acquire management techniques used in luxury management

Course content

This course was created to help students understand how luxury brands are viewed, built and managed. In order to understand such points, students will be provided with relevant and up-to-date theories, techniques and concepts.

The students participating in this course will also master the ability to apply creative tactics in order to develop and position a luxury brand.

Throughout the 2 weeks, students will learn theoretical concepts that they will then put into action in order to prove their know-how.

Wine management

Number of hours: 24 classroom hours
Language of instruction: English

Course aim

  • Communicate around the speciality of the region
  • Develop social media strategies linked to the wine & food sector
  • Expand knowledge of international management in luxury brands

Course content

During the week in Bordeaux, students will participate in 4 short courses:

  1. Wine blogging seminar: Students will learn how to use blogging as a marketing and influence tool in the wine industry as well as social media strategies to promote and develop these blogs across different platforms.
  2. Social media strategy in the spirits and wine industries: Students will learn how wine and spirits companies use the power of social media to communicate their brand values to target audiences. They will also understand the restrictions in communicating alcohol related messages via social media.
  3. Wine and communication: The idea of this course is for students to understand how marketing and communication influence consumer behavior, create purchase patterns, and how wine brands craft a successful international marketing strategy to expand their global reach.
  4. International management in luxury brands: The objective of this course is to help students to develop management skills to navigate in an international environment or to manage an international project.

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