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Join EFAP Masterclass de Joe La Pompe à l'EFAP : publicitaire et chasseur de plagiat
Les étudiants du MBA Spécialisé Création & Stratégies Publicitaires de l'école de communication EFAP Lyon ont eu la possibilité d'échanger avec Joe La Pompe, figure emblématique du monde de la publicité.
Connu pour ses actions contre le plagiat publicitaire, il a partagé un moment avec nos Efapiens et leur a livré (presque) tous ses secrets sur comment repérer une imposture en publicité. Cette conférence était également l'occasion de parler de son livre "Copy Paste" sorti il y a maintenant quelques années mais qui reste aujourd'hui une référence dans le monde de la communication.
Pour en savoir plus, n'hésitez pas à visiter le site internet de Joe La Pompe et découvrez les coulisses de son combat. Mais attention, il y a bien une chose que vous ne pourrez pas découvrir : l'identité de celui qui se cache derrière son masque depuis plus de 20 ans !
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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From EFAP to Fred & Farid: Becomin an Award-winning Copywriter
A graduate of EFAP in 2018, Édouard Delcour is now a copywriter at the agency Fred & Farid in Paris. At the heart of advertising creation, he develops campaigns for brands such as Pathé, Prime Video, Budweiser and Orangina. Combining creativity, teamwork and strategic thinking, he shares his journey and his daily work in one of the most creative professions in communication.
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EFAP: on the podium of the 2026 rankings of the best communication schools
EFAP continues to position itself among the best communication schools in France and internationally. With prestigious rankings that recognize the quality of its programs, the school reaffirms its status as a leader in training future communication professionals. Known for its academic excellence, international outlook, and high employability rate, EFAP prepares its students to face the challenges of an ever-evolving sector, offering them a curriculum tailored to the needs of businesses and contemporary issues.
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