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Join EFAP 2e édition de "Stat in Light" l'étude marketing produite par les étudiants de l'EFAP
L'événement Stat In Light organisé par les étudiants de 5e année de l'école de communication EFAP, en formation "Communication & Management Événementiel" et "Communication & Marketing Stratégique”, revient pour une seconde édition en 2022 sous la forme d'un événement hybride, qui peut être suivi en présentiel et à distance.
Cet événement a pour objectif de présenter les résultats du baromètre « on a tous un point com’1 » mené par les étudiants de l'EFAP et dont la thématique de cette année est la communication inclusive. Cette journée est également l'occasion de rencontres entre les étudiants et les professionnels de la communication et du marketing de la région Auvergne Rhône-Alpes autour d’ateliers, de tables rondes, de masterclass et d’un job dating.
> Pour découvrir les résultats de l'enquête, cliquez ici.
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Sport Business and Communication: What Opportunities After the 2024 Olympic Games?
It’s undeniable, the Paris 2024 Olympic and Paralympic Games offered France an exceptional showcase! Beyond athletic performance, these Games highlighted an entire sports economy that is creative, innovative, and deeply rooted in communication.But what if this momentum is only just beginning? Between Olympic legacy, digital transformation, and major upcoming events, Sport Business is emerging as one of the most promising sectors for graduates of a Master’s or MBA in Communication.Let’s step into this new era, where sport and communication are reshaping the landscape of a rapidly evolving industry.
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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How EFAP Lyon Trains Future Event Management Experts in Partnership with GL Events and SIRHA Food
At the heart of Lyon’s vibrant ecosystem, where gastronomy and events intersect, the EFAP x GL Events Battle offers students a unique immersion into the contemporary challenges of the food service industry. This creative challenge invites them to imagine new ways to elevate the World Bakery Cup, while experiencing the standards, expectations, and spirit of innovation that define major international events organized by GL Events.
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