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Join EFAP #EFAPCANNES2022 - Suivez l’EFAP en direct de la Croisette !
Rendez-vous incontournable de l’industrie du cinéma, Cannes accueille chaque année toute la profession : producteurs, réalisateurs, distributeurs et acteurs du monde entier pour son fameux
Festival International du Film.
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formation communication de l’EFAP, nos diplômés et nos partenaires professionnels ont le privilège de pouvoir effectuer, depuis plus de 50 ans, des missions hors du commun au cœur du Festival et ainsi vivre Cannes au côté des plus grands professionnels de la communication et du cinéma.
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Strategy & Branding: Nicolas Barbet’s Experience in Corporate Communication
A strategic pillar of corporate image, corporate communication goes far beyond message distribution: it shapes brands, strengthens internal engagement, and creates long-term value.In this interview, Nicolas Barbet, Brand Project Manager at AXA and EFAP Alumni (Class of 2023), looks back on his career path, the key skills of the profession, and the essential levers for success in corporate communication — combining strategic vision, project management, and a strong human-centered approach.
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Valentine’s Day 2026: How Brands Are Reinventing Love
Valentine’s Day 2026 has established itself as a strategic opportunity for brands to engage in creative, inclusive and original ways. At this time of year, advertising campaigns are no longer limited to selling a product — they aim to deliver an experience, an emotion, or even a message of inclusion.Many brands have skillfully combined humor, well-being and engagement, creating messages that resonate with today’s societal concerns while capitalizing on specific products or unique experiences.
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Project-based learning, public speaking and impact: why public speaking is central at EFAP
What if public speaking were one of the most strategic skills in communication careers? At EFAP, public speaking and interpersonal communication play a central role in the teaching approach. In this interview, Frédérique Maupu-Flament, a lecturer at EFAP, shares her perspective and approach.
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