Les micro agences de l'école de communication EFAP répondent au brief de la marque de luxe Montblanc
Les étudiants de 5e année de notre MBA Spécialisé Luxury Communication & Strategies ont disposé d'une semaine pour répondre à la problèmatique de communication de Montblanc.
L'objectif ? Proposer une stratégie de communication pour permettre à la génération Z d'adhérer et de devenir consommatrice de la maroquinerie prestigieuse et de luxe, Montblanc.
Cette semaine a été l'occasion pour les étudiants l'école de communication EFAP de "travailler en groupe, de se mettre dans des situations réelles de travail et de devoir présenter un projet concret à un annonceur", raconte Arthur, étudiant de 5e année en spécialisation "Luxury Communication & Strategies".
Découvrez notre spécialisation "Luxury Communication & Strategies"
See other news
How EFAP Lyon Trains Future Event Management Experts in Partnership with GL Events and SIRHA Food
At the heart of Lyon’s vibrant ecosystem, where gastronomy and events intersect, the EFAP x GL Events Battle offers students a unique immersion into the contemporary challenges of the food service industry. This creative challenge invites them to imagine new ways to elevate the World Bakery Cup, while experiencing the standards, expectations, and spirit of innovation that define major international events organized by GL Events.
read more
Play
EFAP Podcast Episode 2: Breaking Down Myths About Communication
After a first episode focused on creativity and intergenerational dialogue, the EFAP podcast returns with a new edition. In this second episode, two guests (one current student and one alumna) share insights into their personal and professional journeys through the world of communication.
watch the video
EFAP Nice: the new communication school in Nice
Since September 2025, the city of Nice has been home to a new space dedicated to creativity, innovation and careers in communication: EFAP Nice. With the opening of this campus, EFAP strengthens its presence on the French Riviera and offers students a communication school in Nice focused on the professional world, events, and the evolving challenges of the communication industry.
read more