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Join EFAP Les micro agences de l'école de communication EFAP répondent au brief de la marque de luxe Montblanc
Les étudiants de 5e année de notre MBA Spécialisé Luxury Communication & Strategies ont disposé d'une semaine pour répondre à la problèmatique de communication de Montblanc.
L'objectif ? Proposer une stratégie de communication pour permettre à la génération Z d'adhérer et de devenir consommatrice de la maroquinerie prestigieuse et de luxe, Montblanc.
Cette semaine a été l'occasion pour les étudiants l'école de communication EFAP de "travailler en groupe, de se mettre dans des situations réelles de travail et de devoir présenter un projet concret à un annonceur", raconte Arthur, étudiant de 5e année en spécialisation "Luxury Communication & Strategies".
Découvrez notre spécialisation "Luxury Communication & Strategies"
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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Study Communication Internationally with EFAP
Studying communication internationally with EFAP means preparing to thrive in a globalized world where communication challenges go beyond borders. For over 60 years, EFAP has been training professionals capable of understanding and analyzing brands, media, and cultures on a global scale. With a solid academic and professional network, the school offers its students numerous international opportunities, including campuses abroad, university partnerships, and double degrees. Internationalization is at the heart of EFAP’s curriculum, ensuring a comprehensive education tailored to the challenges of a constantly evolving market.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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