Les micro agences de l'école de communication EFAP répondent au brief de la marque de luxe Montblanc
Les étudiants de 5e année de notre MBA Spécialisé Luxury Communication & Strategies ont disposé d'une semaine pour répondre à la problèmatique de communication de Montblanc.
L'objectif ? Proposer une stratégie de communication pour permettre à la génération Z d'adhérer et de devenir consommatrice de la maroquinerie prestigieuse et de luxe, Montblanc.
Cette semaine a été l'occasion pour les étudiants l'école de communication EFAP de "travailler en groupe, de se mettre dans des situations réelles de travail et de devoir présenter un projet concret à un annonceur", raconte Arthur, étudiant de 5e année en spécialisation "Luxury Communication & Strategies".
Découvrez notre spécialisation "Luxury Communication & Strategies"
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